Digital Marketing Freelance

Ruangguru for Business; Daerah Istimewa Yogyakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading digital marketing firm in Indonesia is seeking an experienced performance marketing professional. Your role involves planning and optimizing paid campaigns across platforms like Google Ads and Meta to maximize ROI. Successful candidates will have 1-2 years of experience managing digital campaigns. The position demands strong analytical skills and excellent communication abilities. This exciting opportunity offers the chance to work in a dynamic team and make impactful strategic decisions.

Qualifications

• 1-2 years of experience in performance marketing with successful campaigns.
• Strong analytical skills with experience in data analysis tools.
• Excellent communication and presentation skills.

Responsibilities

• Plan and optimize paid campaigns across digital channels.
• Analyze data to identify trends and insights.
• Collaborate with teams to ensure cohesive messaging.

Skills

Performance marketing

Digital advertising platforms

Data analysis

Strategic thinking

Communication

A/B testing

Tools

Google Ads

Google Analytics

Meta

TikTok

LinkedIn

Job description

Job Descriptions

• Plan, execute, and optimize paid campaigns across channels (Google Ads, Meta, TikTok, etc.) to maximize ROI and achieve performance targets.
• Analyze data and performance metrics to identify trends, insights, and opportunities for improvement.
• Continuously test and iterate on ad creatives, targeting, bidding strategies, and landing pages to enhance campaign performance.
• Collaborate with cross‑functional teams, including design and content, to ensure cohesive and effective messaging.
• Manage budgets effectively to maximize the return on ad spend.
• Create and present regular performance reports, offering insights and actionable recommendations.
• Stay updated with industry trends, emerging channels, and competitor strategies.

Job Requirements

• 1-2 years of experience in performance marketing, with a proven track record of managing successful digital campaigns.
• Proficiency in major digital advertising platforms (Google Ads, Meta, TikTok, LinkedIn, etc.).
• Strong analytical skills, with experience in Google Analytics or other data analysis tools.
• Ability to think strategically and execute with attention to detail.
• Excellent communication and presentation skills.
• Familiarity with A/B testing, conversion rate optimization, and audience segmentation.