Content Management

PT DECA; Jakarta Utara; On-site; IDR 10.000.000 - 15.000.000; Full time

Job summary

A dynamic content marketing firm based in Jakarta Utara is seeking a content marketing specialist with 3-4 years of experience focused on User-Generated Content (UGC) and social media. The role involves developing comprehensive content strategies, leading social media production, and analyzing performance metrics to enhance engagement. Candidates with experience in beauty, lifestyle, or FMCG industries are preferred. Strong leadership and collaboration skills are essential for this role.

Qualifications

• 3-4 years of experience in content marketing or social media, especially with UGC.
• Strong understanding of digital trends and audience behavior.
• Excellent leadership and collaboration skills.

Responsibilities

• Develop and execute comprehensive content strategy leveraging UGC.
• Lead production of social media content and ensure brand alignment.
• Analyze content performance to optimize strategy.

Skills

Content marketing

Social media management

Team leadership

Data analysis

Engagement strategies

Job description

Responsibilities

• Develop and execute a comprehensive content strategy that leverages UGC to increase engagement, authenticity, and brand advocacy.
• Lead the ideation, planning, and production of social media content (organic and paid), ensuring alignment with brand tone and campaign objectives.
• Identify, engage, and collaborate with creators, customers, and internal teams to source and repurpose UGC that amplifies brand storytelling.
• Oversee content calendars, creative briefs, and campaign timelines to ensure consistency and timely delivery across platforms.
• Work closely with the Influencer, Brand, and Marketing teams to integrate UGC into broader marketing initiatives.
• Analyze content performance metrics and consumer insights to optimize content strategy and improve engagement & conversion rates.
• Manage and mentor the content and creative team, fostering collaboration, creativity, and continuous improvement.
• Stay up to date with social trends, platform updates, and emerging creator dynamics to maintain the brand’s relevance and innovation.

Requirements & Qualifications

• 3-4 years of proven experience in content marketing, social media, or creative production, with strong exposure to User-Generated Content (UGC) and community-driven campaigns.
• Demonstrated ability to develop and execute UGC strategies, including campaign ideation, creator briefing, content curation, and performance tracking.
• Experienced in leading creative or social media teams, managing end-to-end processes from content planning to post-campaign analysis.
• Strong understanding of digital trends, audience behavior, and storytelling techniques across key platforms (especially TikTok & Instagram).
• Analytical mindset with the ability to interpret data and translate insights into actionable content improvements.
• Excellent leadership, communication, and collaboration skills, with the ability to work cross-functionally with brand, marketing, and creator teams.
• Experience in the beauty, lifestyle, or FMCG industry is a strong plus.
• Creative, data-driven, adaptable to fast-changing trends, and passionate about building authentic brand engagement through content.