Commercial Marketing Associate - Semarang (Pandanaran)

Ruangguru for Business; Kota Semarang; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

Sebuah perusahaan pendidikan teknologi mencari profesional pemasaran media sosial untuk mengelola strategi, membuat konten menarik, dan menganalisis kinerja iklan di berbagai platform. Kandidat ideal harus memiliki pengalaman dalam media sosial dan dapat berkolaborasi dengan tim. Posisi ini terletak di Semarang, Jawa Tengah.

Qualifications

• Pengalaman minimal 1–2 tahun di media sosial.
• Fresh graduate dengan portfolio dapat melamar.
• Menguasai platform utama: Instagram, Facebook, TikTok.

Responsibilities

• Mengelola strategi media sosial untuk meningkatkan awareness.
• Membuat konten yang sesuai untuk berbagai platform.
• Mengelola kampanye iklan media sosial dan menganalisis kinerjanya.

Skills

Pengalaman mengelola akun media sosial

Kemampuan membuat konten menarik

Analisis kinerja media sosial

Desain dasar

Education

Minimal S1/D3 di bidang Komunikasi, Marketing, Public Relations, Jurnalistik

Tools

Canva

Photoshop

Premiere

Job description

Overview

Ruangguru is a tech-enabled education company that provides a one-stop learning experience for students to have better access to quality content and service. Ruangguru has allowed students to access better quality educational content in the form of learning videos, question banks, test-prep materials, and study notes. Ruangguru platform has been proven to not only help families reduce the cost for education, but also elevate student outcomes.

Responsibilities

• Develop, implement, and manage social media strategies to increase brand awareness, engagement, and conversions.
• Create and curate high-quality, engaging, and brand-aligned content (text, images, videos, stories, reels, etc.) for various platforms (Instagram, Facebook, TikTok, LinkedIn, Twitter/X, YouTube, etc.).
• Making content to be posted in the social media, including visual design making and video editing
• Schedule, publish, and monitor content consistently to ensure maximum visibility and audience engagement.
• Analyze social media performance using analytics tools, prepare regular reports, and provide actionable insights to improve reach and effectiveness.
• Collaborate with marketing, design, and product teams to ensure campaigns are aligned with brand strategy and business goals.
• Stay up-to-date with the latest social media trends, algorithm changes, tools, and best practices.
• Manage social media advertising campaigns (Facebook Ads, Instagram Ads, TikTok Ads, LinkedIn Ads, etc.) including budgeting, targeting, and performance analysis.
• Monitor competitor activities and industry trends to identify growth opportunities.
• Ensure brand consistency in tone, messaging, and visuals across all digital platforms.
• Interact with all centers’ PIC anything related to social media, ads, budgeting and design.

Qualifications

• Minimal S1/D3 di bidang Komunikasi, Marketing, Public Relations, Jurnalistik, atau bidang terkait
• Fresh graduate diperbolehkan melamar bila punya portfolio atau pengalaman magang/relevan.
• Pengalaman mengelola akun media sosial brand minimal 1–2 tahun
• Terbiasa membuat dan menjalankan content plan dan campaign.
• Pengalaman melakukan kolaborasi dengan influencer atau mengatur paid ads (nilai tambah).
• Menguasai platform utama: Instagram, Facebook, TikTok, LinkedIn, X (Twitter).
• Memahami algoritma & tren media sosial terbaru.
• Bisa membuat konten (caption, ide, storytelling) yang engaging.
• Menguasai dasar desain (Canva, Photoshop, Illustrator) → nilai tambah.
• Dasar video editing (CapCut, Premiere, After Effects) → nilai tambah.
• Mampu membaca dan membuat laporan analitik: reach, engagement, CTR, growth.
• Paham dasar ads (Facebook Ads, Instagram Ads, TikTok Ads) → bonus poin.