Commercial Director - Sanitary & Flooring

Michael Page; Bekasi; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading recruitment agency is seeking a Commercial Strategy & Leadership professional in Bekasi, Indonesia. This role involves developing and executing commercial strategies to achieve growth targets, managing key relationships, and driving revenue across various segments. Ideal candidates should have 10-15+ years of relevant experience, strong commercial acumen, and proven leadership abilities in the industry. The position offers a competitive benefits package and opportunities for career advancement.

Benefits

Attractive benefits

Career development opportunities

Collaborative work environment

Qualifications

• 10-15+ years of commercial or sales leadership experience, preferably in flooring or building materials.
• Proven track record of driving revenue growth and margin improvement.
• Experience managing large project sales and key accounts is strongly preferred.

Responsibilities

• Develop and execute the overall commercial strategy aligned with company growth targets.
• Own and deliver annual revenue, margin, and volume targets.
• Manage and strengthen relationships with key developers, contractors, and retailers.

Skills

Commercial acumen

Negotiation skills

Strategic thinking

Leadership and stakeholder management

Market analysis

Communication skills

Education

Bachelor's degree in Business, Marketing, Engineering, or related field

MBA or equivalent

Job description

About Our Client

Our client is a prominent player in the Industrial/Manufacturing industry with a significant presence in the region. They are committed to delivering high-quality products in the building materials sector and fostering growth within their organisation.

Job Description

Commercial Strategy & Leadership

• Develop and execute the overall commercial strategy aligned with company growth targets.
• Translate business objectives into sales, pricing, and market expansion plans.
• Provide strong leadership to sales, marketing, and commercial teams.

Sales & Revenue Growth

• Own and deliver annual revenue, margin, and volume targets.
• Drive growth across key flooring segments (e.g. residential, commercial, hospitality, healthcare, industrial).
• Expand market share through new channels, regions, and customer segments.
• Lead major bids, tenders, and negotiations for large-scale flooring projects.

Key Account & Channel Management

• Manage and strengthen relationships with key developers, contractors, architects, designers, distributors, and retailers.
• Oversee strategic partnerships and long-term customer agreements.
• Ensure effective channel strategy across project sales, retail, dealer, and OEM (as applicable).

Pricing, Margin & Contract Management

• Define pricing strategy to balance competitiveness and profitability.
• Oversee contract terms, discounts, rebates, and commercial risk management.
• Monitor margins by product, customer, and channel; implement corrective actions when needed.

Market & Product Strategy

• Analyze market trends, competitor activity, and customer needs in the flooring industry.
• Collaborate with product and operations teams on product mix, launches, and lifecycle management.
• Support positioning of flooring solutions (e.g. vinyl, SPC, laminate, carpet tiles, engineered wood, ceramic).

Marketing & Brand Development

• Oversee marketing strategy including branding, promotions, specifications, and go-to-market plans.
• Ensure strong engagement with architects, consultants, and influencers.
• Support development of technical and commercial sales tools.

Team Leadership & Performance

• Build, coach, and lead a high-performing commercial organization.
• Set clear KPIs, incentive schemes, and performance management processes.
• Foster a culture of accountability, collaboration, and customer focus.
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Forecasting & Reporting

• Own sales forecasting, budgeting, and commercial reporting.
• Present performance updates, risks, and opportunities to senior leadership.
• Ensure data-driven decision-making across the commercial function.

The Successful Applicant

• 10-15+ years of commercial or sales leadership experience, preferably in flooring, building materials, construction products, or interior finishes.
• Proven track record of driving revenue growth and margin improvement.
• Experience managing large project sales and key accounts is strongly preferred.
• Strong understanding of B2B and/or B2C channels in the flooring or construction market.

Skills & Competencies

• Strong commercial acumen and negotiation skills
• Strategic thinking with hands‑on execution capability
• Excellent leadership and stakeholder management skills
• Ability to analyze market and financial data to drive decisions
• Strong communication and presentation skills

Education

• Bachelor's degree in Business, Marketing, Engineering, or related field
• MBA or equivalent is an advantage

What's on Offer

• A leadership role in a reputable company within the Industrial/Manufacturing industry.
• Opportunities to drive growth and make a significant impact in the building materials sector.
• A collaborative and professional work environment based in Jakarta.
• Attractive benefits and career development opportunities.