Brand Marketing Manager -FMCG/Beuaty/Personal Care

PT Metoo Beauty International; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading beauty company in Jakarta Utara is seeking a Brand Marketing Manager to develop and execute marketing strategies aligned with startup objectives. The ideal candidate will have at least 3 years of experience in the Beauty or FMCG industries and be fluent in English and Mandarin. The role includes managing brand communications across various channels and overseeing marketing budgets for high ROI. This position offers a dynamic environment within a lean startup team.

Qualifications

• Minimum 3 years of experience in Beauty, Personal Care, FMCG or related industries.
• Fluent in English and Mandarin (spoken and written) – mandatory.
• Adaptable and able to handle multi‑functional responsibilities.

Responsibilities

• Develop and execute brand and growth marketing strategies.
• Handle end-to-end marketing activities including branding and campaign execution.
• Lead product launches and promotional campaigns.

Skills

Brand marketing

Product marketing

Campaign execution

Analytical skills

Communication skills

Education

Bachelor’s degree in Marketing, Business or related field

Job description

Brand Marketing Manager - FMCG/Beauty/Personal Care

Responsibilities

• Develop and execute brand and growth marketing strategies aligned with startup objectives.
• Handle end-to-end marketing activities: branding, campaign execution, content, digital, and partnerships.
• Lead product launches and promotional campaigns with fast go-to-market execution.
• Create and manage brand communication across social media, KOL/influencer, e-commerce, and offline channels.
• Analyze market trends, consumer behavior, and campaign performance to optimize results.
• Collaborate closely with Sales, Trade Marketing, Product/R&D, and founders for rapid decision making.
• Manage marketing budget efficiently and ensure high ROI in a resource-limited environment.
• Support creative development (copy, brief, key visual) and oversee external vendors or agencies.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Minimum 3 years of experience in Beauty, Personal Care, FMCG, or related industries.
• Fluent in English and Mandarin (spoken and written) – mandatory.
• Strong experience in brand marketing, product marketing, activation, and campaign execution.
• Hands‑on, adaptable, and able to handle multi‑functional responsibilities in a fast‑paced startup environment.
• Comfortable working in a dynamic, independent, and lean team structure.
• Strong analytical skills with the ability to translate data into actionable strategies.
• Excellent communication, presentation, and stakeholder management skills.
• Proactive, self‑driven, and results‑oriented mindset.

Office: PIK 1