Brand Marketing Executive (Beauty Product)

PT TUMBUH KARYA ABADI; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading beauty company located in Cengkareng, Jakarta Barat, seeks a Brand Marketing Executive to develop and execute marketing strategies for beauty products. Responsibilities include planning campaigns, analyzing market trends, and managing partnerships with influencers and retailers. The ideal candidate has a bachelor's degree and at least 2 years of experience in beauty or FMCG marketing. Excellent project management and communication skills are essential. Join us to drive brand growth and engagement in the beauty category.

Qualifications

• 2+ years of experience in beauty, FMCG, or lifestyle industry.
• Hands-on experience with digital marketing and influencer marketing.
• Strong understanding of branding and consumer psychology.

Responsibilities

• Develop and execute brand strategies for beauty products.
• Plan and implement 360° marketing campaigns.
• Analyze market trends and consumer insights.

Skills

Familiarity with e-commerce marketing

Strong analytical skills

Excellent communication skills

Project management skills

Creative mindset

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Brand Marketing Executive (Beauty Product)

Develop and execute brand strategies to strengthen positioning in the beauty category.

Plan and implement 360° marketing campaigns (digital, offline activation, influencer/KOL, PR, retail visibility).

Analyze market trends, consumer insights, and competitors to identify growth opportunities.

Monitor campaign performance, optimize ROI, and ensure alignment with business objectives.

Build brand equity and maintain brand consistency across all touchpoints.

Manage partnerships with beauty communities, KOLs, agencies, and retail partners.

Stay updated on beauty trends, consumer behavior shifts, and innovations in marketing.

Requirements:

Bachelor’s degree in Marketing, Business, or related field.

Experience in beauty, FMCG, or lifestyle industry (2+ years for Executive)

Strong understanding of branding, consumer psychology, and storytelling in beauty.

Hands‑on experience with digital marketing, influencer marketing, and offline brand activations.

Data‑driven with strong analytical and strategic thinking skills.

Excellent communication, presentation, and project management skills.

Creative mindset with passion for beauty and lifestyle trends.

Ability to work cross‑functionally and lead multiple projects simultaneously.

Familiarity with e-commerce marketing (Shopee, Tokopedia, TikTok Shop, etc).

Experience working with agencies, production houses, and KOLs.

Understanding of consumer research tools and brand health tracking.

Willing to be placement at Cengkareng, Jakarta Barat.