Brand Marketing Executive

PT Infiniti Jaya Indonesia; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A dynamic fashion marketing agency in Surabaya is seeking a skilled Influencer Marketing Specialist. You will be responsible for managing influencer collaborations, organizing events, and creating engaging content. The ideal candidate will have at least 2 years of experience in fashion marketing, excellent communication skills, and a strong industry network. This role offers an exciting opportunity to contribute to brand visibility and success in a vibrant environment.

Qualifications

• Minimum 2 years of experience in fashion marketing or influencer relations.
• Strong network in the fashion industry with influencers and media.
• Excellent verbal and written communication skills.

Responsibilities

• Identify and collaborate with influencers for campaigns.
• Cultivate relationships with KOLs and celebrities.
• Coordinate product seeding and deliveries for reviews.

Skills

Influencer marketing

Communication skills

Project management

Fashion industry knowledge

On-camera presence

Education

Bachelor’s degree in Marketing or related field

Job description

Responsibilities

• Influencer marketing: Identify, recruit, and collaborate with influencers for campaigns, events, and product placements.
• Build and maintain relationships: Cultivate strong connections with influencers, Key Opinion Leaders (KOLs), celebrities, and media to elevate the brand.
• Product seeding: Coordinate product deliveries to influencers, celebrities, and media for reviews and editorial coverage.
• Event planning: Organize and manage photoshoots, fashion shows, product launches, and exclusive brand events.
• Content creation: Develop and coordinate brand content—including images, videos, and testimonials—with influencers and KOLs.
• Brand ambassador management: Nurture relationships with brand ambassadors to ensure alignment with brand values.
• Window display planning: Conceptualize and execute store window displays and in-store visual merchandising to create an engaging brand experience.
• Weekly live hosting: Host the brand’s weekly live sessions to engage audiences and drive sales.
• Gifting and loaning: Manage product gifting and loaning to influencers, celebrities, and stylists.
• Database management: Maintain accurate records of influencer relationships, product seeding, and event participation.

Requirements

• 2+ years of experience in fashion marketing, or influencer relations.
• Strong industry network with influencers, KOLs, celebrities, and media.
• Excellent verbal and written communication skills.
• Up-to-date knowledge of fashion trends, brands, and market dynamics.
• Strong project management skills with the ability to multitask and meet deadlines.
• Comfortable on-camera with a confident, engaging presence for live sessions.
• Experience in visual merchandising or window display planning is a plus.
• Bachelor’s degree in Marketing, Fashion, Communications, or a related field.