Brand Manager (Personal Care)

Luminare Consulting; Jakarta Barat; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading consulting firm is seeking an experienced Brand Manager for a Premium Cosmetic & Skincare brand in Jakarta Barat. The role involves enhancing the brand image and executing marketing campaigns, both online and offline. Candidates should have at least 4 years of experience in the skincare or cosmetic industry and a strong passion for makeup and skincare. E-commerce experience is a plus, as the position also includes managing an e-commerce team and advertising strategies.

Qualifications

• A Bachelor's degree is required.
• Minimum 4 years of experience in the Skincare/Cosmetic industry.
• Strong passion for makeup and skincare.

Responsibilities

• Build and enhance the brand image of a Premium Cosmetic & Skincare brand.
• Develop strategies, plan, execute, and monitor marketing campaigns.
• Ensure and oversee all online and offline marketing activities.
• Monitor and lead the E-commerce team to achieve sales targets.

Skills

Brand image enhancement

Marketing campaign execution

E-commerce management

Digital advertising management

Collaboration with internal teams

Education

Bachelor's degree

Tools

Shopee

TikTok

Tokopedia

Job description

About the job Brand Manager (Personal Care)

On behalf of our client, we are looking for a Brand Manager with details below:

Job Description:

• Build and enhance the brand image of a Premium Cosmetic & Skincare brand.
• Develop strategies, plan, execute, and monitor marketing campaigns, while generating new ideas for the company.

Responsible for both online and offline sales.

• Ensure and oversee all offline marketing activities in ATL and BTL channels.
• Ensure and oversee all online marketing activities on social media and digital platforms.
• Familiar with and experienced in utilizing e-commerce features on platforms such as Shopee, TikTok, and Tokopedia.

Monitor and lead the E-commerce team to achieve sales targets.

Manage CPAS ads, digital advertising, and KOL collaborations.

Analyze marketing performance to drive continuous improvement.

Efficiently manage the marketing budget to maximize results.

Collaborate with internal marketing teams and other divisions such as Sales, E-commerce, Customer Service, Operations, and Finance.

Requirements

A Bachelor's degree is required.

Minimum 4 years of experience in the Skincare/Cosmetic industry.

Strong passion for makeup and skincare.

E-commerce experience is a plus.

Ability to manage multiple brands/projects simultaneously.