Brand Manager — Health & Herbal FMCG Innovation

PT Dami Sariwana (Tangerang Selatan); Tangerang Selatan; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A company in the health and wellness sector is seeking an experienced Brand Manager to develop and strengthen its health, food, and herbal product brands. The role requires formulating brand strategies, managing product innovation, and executing marketing campaigns effectively. Candidates must have at least 5 years of experience in brand management and a strong understanding of health and wellness trends. This position offers a chance to make a significant impact on brand growth.

Qualifications

• Minimum 5 years of experience as a Brand Manager/Marketing in health, herbal, supplement, or FMCG industry.
• Understanding herbal trends and wellness lifestyles.
• Thoroughly review product claim regulations and advertising materials.

Responsibilities

• Develop brand strategies including positioning and key messaging.
• Manage innovation and product development from ideation to launch.
• Conduct market analysis and competitor analysis.

Skills

Analytical skills

Creativity

Leadership

Brand strategy

Digital campaign management

Education

Bachelor's degree in Marketing, Communications, Business, Pharmacy, Food Technology

Job description

A company in the health and wellness sector is seeking an experienced Brand Manager to develop and strengthen its health, food, and herbal product brands. The role requires formulating brand strategies, managing product innovation, and executing marketing campaigns effectively. Candidates must have at least 5 years of experience in brand management and a strong understanding of health and wellness trends. This position offers a chance to make a significant impact on brand growth.