Brand Manager

LinkIT pt.; Kota Bandung; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A technology and business solutions company in Bandung is looking for an experienced Brand Manager to manage Nabilaze, a fashion brand. This role involves full P&L responsibility, developing business plans, overseeing product specifications, and leading a cross-functional team to drive e-commerce growth. Ideal candidates will have 4–7 years in brand management with proven marketplace experience.

Qualifications

• 4–7 years in brand/ecommerce management with marketplace experience.
• Comfort with data tools and vendor management.
• Experience leading cross-functional teams.

Responsibilities

• Develop and execute annual and quarterly business plans.
• Manage merchandise mix and oversee product specifications.
• Build and deliver a GMV growth roadmap across multiple platforms.
• Develop briefs for content and creator campaigns.
• Maintain strong operational metrics and customer experience.
• Monitor compliance with evolving marketplace regulations.
• Lead and coach a small cross-functional team.

Skills

Brand management

E-commerce strategies

Data analysis and financial modeling

Marketplace growth initiatives

Job description

About the Company

PT LinkIT Group is a technology and business solutions company with strong expertise in the telecommunications sector, proven experience in managing large-scale projects, and solid capabilities in digital innovation. In addition to our core business, we have expanded into the fashion e-commerce industry through a dedicated entity that develops multiple house brands, starting with Nabilaze. Based in Bandung, recognized as a UNESCO Creative City of Design. This division integrates local craftsmanship with modern technologies such as ERP systems, data-driven decision making, live commerce, and agile supply chain management.

About the Role

We are seeking a highly motivated Brand Manager to take full end-to-end ownership of Nabilaze, one of our key fashion brands. This role carries full P&L responsibility and oversees the entire brand lifecycle—from product line planning and costing to manufacturing, inventory management, content and live-commerce execution, marketplace growth, and after-sales quality.

Responsibilities

• Strategy & P&L: Develop and execute annual and quarterly business plans, including pricing and margin strategies, buy plans, sell-through targets, and open-to-buy (OTB) management. Deliver weekly dashboards with clear, actionable insights to drive performance.
• Product & Production: Define merchandise mix and product specifications, manage MOQ and cost negotiations, oversee lead times and quality control, and incorporate sustainability considerations. Align production with real-time demand signals to optimize efficiency.
• Marketplace Growth: Build and deliver a GMV growth roadmap across Tokopedia (including TikTok Shop integration), Shopee, and Lazada. Oversee product listings, search and promotion architecture, campaign participation, and live-commerce tactics aligned with top market practices.
• Content & Creators: Develop briefs for photo and video shoots, live-commerce sessions, and creator campaigns. Build and manage a UGC/KOL pipeline, and conduct regular performance reviews to maximize ROI.
• Operations & Customer Experience (CX): Maintain strong operational metrics including in-stock percentage, inventory aging, return-to-vendor (RTV) rates, returns management, chat response SLAs, customer rating goals, and warranty/after-sales service playbooks.
• Compliance & Risk: Monitor and adapt to evolving platform policies, tax regulations, and marketplace requirements in Indonesia to mitigate risks and maintain compliance.
• Team Leadership: Lead and coach a small cross-functional team covering design, supply, marketplace operations, and content. Establish clear rituals, processes, and accountability to ensure team effectiveness.

Qualifications

• 4–7 years in brand/ecommerce management (fashion preferred) with marketplace and live-commerce wins.
• Proven vendor management & cost negotiation; comfort with data tools (sheets/BI) and basic financial modeling.
• Track record owning pricing/margin and hitting GMV/CM targets.
• Plus: Experience with Shoppee/TikTok ecosystem and integrated creator programs
• GMV & contribution margin, sell-through & aging, OOS rate, rating/return %; campaign ROI; live-commerce conversion.