Brand Manager

PT Darya Varia Laboratoria, Tbk; Jakarta Utara; On-site; IDR 335.852.000 - 503.779.000; Full time

Job summary

A leading pharmaceutical company in Indonesia seeks a Brand Manager to develop and implement marketing strategies. The ideal candidate will have at least 5 years of experience in brand management, preferably in the FMCG or pharma sector, with a strong understanding of market research. The role involves managing brand positioning, planning campaigns, and collaborating with cross-functional teams to ensure brand consistency and growth.

Qualifications

• Minimum 5 years of experience in brand management or marketing, preferably in FMCG or pharma.
• Strong understanding of consumer insights and brand positioning.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Develop and execute brand strategies to achieve objectives.
• Manage brand positioning and ensure consistency.
• Conduct market research to identify trends and opportunities.
• Plan and oversee marketing campaigns to promote visibility.
• Monitor and analyze campaign performance metrics.

Skills

Market research

Brand strategy

Leadership

Project management

Digital marketing tools

Analytical skills

Education

Bachelor’s degree in Marketing

Master’s degree (preferred)

Job description

Brand Manager

The Brand Manager is responsible for developing, implementing, and managing marketing strategies that enhance brand awareness, drive growth, and strengthen brand positioning in the market. This role involves analyzing market trends, overseeing campaigns, managing budgets, and ensuring brand consistency across all marketing channels.

Responsibilities

• Develop and execute comprehensive brand strategies to achieve business objectives.
• Manage brand positioning, messaging, and visual identity to ensure consistency across all platforms.
• Conduct market research and competitor analysis to identify trends, insights, and opportunities.
• Plan and oversee marketing campaigns (digital, print, events, PR) to promote brand visibility and engagement.
• Collaborate with cross-functional teams (sales, product, digital, creative, R&D) to align brand initiatives.
• Monitor and analyze campaign performance metrics, providing actionable insights for improvement.
• Manage brand budget and ensure optimal allocation of resources.
• Supervise brand communications, partnerships, and sponsorship activities.
• Maintain relationships with external agencies, media partners, and key stakeholders.
• Ensure all marketing activities comply with brand guidelines and company standards.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s degree is a plus).
• Minimum 5 years of experience in brand management, marketing, or related roles, preferably from FMCG, personal care / beauty industry, or pharma industry.
• Strong understanding of market research, consumer insights, and brand strategy.
• Excellent communication, leadership, and project management skills.
• Creative thinker with strong analytical and problem‑solving abilities.
• Proficiency in digital marketing tools, analytics, and social media platforms.
• Ability to manage multiple projects and meet deadlines in a fast‑paced environment.

About PT Darya‑Varia Laboratoria Tbk

Darya‑Varia is a long‑established pharmaceutical company in Indonesia, founded in 1976 and publicly listed since 1994. The company operates two world‑class Good Manufacturing Practice certified facilities in Gunung Putri and Citeureup, Bogor, focusing on manufacturing its own brands and toll‑manufacturing products for national and multinational principals. Darya‑Varia’s mission is to "build a healthier Indonesia one person at a time" and it is actively working towards becoming a top‑five pharmaceutical company in the country.