Brand Manager

Wirehire; Daerah Khusus Ibukota Jakarta; On-site; IDR 300.000.000 - 500.000.000; Full time

Job summary

A leading FMCG company in Jakarta is seeking a Brand Manager to drive brand growth and strengthen consumer connection. You will develop and implement brand strategies while leading integrated campaigns and product launches. The ideal candidate has 6-10 years of experience in brand marketing within the FMCG industry, strong analytical skills, and a collaborative approach. This role offers an opportunity to make a significant impact in building strong brand identities.

Qualifications

• 6-10 years of brand marketing experience within FMCG industries.
• Proven success in managing full product lifecycle.
• Strong analytical skills to translate consumer insights.

Responsibilities

• Develop and implement brand strategies to drive market share.
• Lead campaigns, product launches, and brand activations.
• Monitor market trends and competitor activities.

Skills

Brand building

Campaign development

Analytical skills

Collaboration

Job description

Role Overview

Were seeking a Brand Manager with solid experience in the FMCG industry to drive brand growth and strengthen consumer connection. In this role, youll be responsible for building and executing brand strategies that enhance market presence, reinforce brand equity, and deliver sustainable business impact.

Key Responsibilities

• Develop and implement end-to-end brand strategies to strengthen positioning and drive market share in highly competitive FMCG categories
• Lead integrated campaigns, product launches, and brand activations that create differentiation and build strong consumer preference
• Collaborate with cross-functional teams (sales, trade marketing, R&D, supply chain) to ensure alignment and consistent execution across all channels and touchpoints
• Monitor market trends, competitor activities, and consumer insights to identify opportunities and inform brand strategy
• Manage brand guidelines, creative assets, and agency partners to ensure consistent messaging and impactful execution
• Track and analyze brand performance, adjusting strategies to optimize growth and engagement

Qualifications

• 6-10 years of brand marketing experience within FMCG industries (e.g. food, beverage, personal care, household products)
• Proven success in brand building, campaign development, and managing full product lifecycle
• Strong analytical skills with ability to translate consumer insights into actionable strategies
• Skilled in working with agencies and managing end-to-end creative and production processes
• Agile, results-oriented, and collaborative approach

Why Join?

This is a unique opportunity to build and scale FMCG brands that truly resonate with consumers. If youre passionate about creating strong brand identities, shaping consumer perceptions, and driving long-term brand value, this role offers the platform to make a significant impact.