Affiliates Lead

Intrepid Asia; Indonesia; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading digital solutions provider in Indonesia seeks an experienced Affiliates Lead. You will develop and execute affiliate marketing strategies, manage performance metrics, and build a strong network of creators and influencers. This pivotal role involves leadership and collaboration with cross-functional teams to drive growth within the Social Commerce division. You should have a bachelor's degree and at least 6 years of experience in affiliate marketing, ideally within live commerce platforms. We offer competitive compensation, growth opportunities, and a collaborative company culture.

Benefits

Comprehensive insurance

Ample leave

Training and development opportunities

Qualifications

• Minimum of 6 years in affiliate marketing or digital commerce.
• Proven track record of managing creator/influencer networks.
• Familiarity with live commerce platforms like TikTok and Shopee is essential.

Responsibilities

• Develop and execute scalable affiliate strategies to drive GMV and conversions.
• Define and monitor KPIs such as GMV, conversion rates, and affiliate ROI.
• Build and maintain a strong network of affiliate creators and influencers.

Skills

Strategic Leadership

Data-Driven Execution

Relationship Management

Adaptability

People Leadership

Education

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field

Tools

affiliate tracking software

Google Analytics

Job description

Who we are

Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, Livestreaming, Video production & Affiliate Management for Social Commerce plus full funnel Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key marketplaces and social platforms in all 6 SEA countries. Brands love our regional presence, our excellent data-driven and growth-focused services which are enabled by the strongest team in the industry, and our advanced marketing and tech capabilities.

We are growing rapidly and as the exclusive partner of Flywheel in SEA, we offer many exciting opportunities to work with leading brands across multiple categories and key industry players. By joining us, you will work on the cutting edge of digital and social commerce in SEA, and experience what it takes to drive a successful ecommerce business end-to-end.

The team you will be part of

The Social Commerce Team is a fast-growing team leading the way in livestream selling, short video content, and affiliate marketing across Southeast Asia. We work with top brands, combining creativity, data, and platform expertise to drive real commercial results. As part of Intrepid’s end-to-end eCommerce ecosystem, we gain broad exposure across operations, collaborate with cross-functional experts, and play a key role in shaping how brands connect with digital shoppers in real time.

The part you will play

We are seeking an experienced and strategic Affiliates Lead to lead the development, execution, and performance optimization of our affiliate marketing initiatives within the Social Commerce division. This leadership role is critical in scaling affiliate-driven growth by building a high-performing network of creators and influencers across platforms like TikTok, Shopee, Lazada, Instagram, and YouTube.

As a Affiliates Lead, you will take charge of

Strategy Development

• Develop and execute scalable affiliate marketing strategies to drive GMV, conversions, and ROI.
• Identify and prioritize creator profiles, content categories, and target audiences for impactful campaign deployment.
• Continuously monitor industry trends and platform updates (e.g., TikTok Affiliate Program) to inform innovative strategies.
• Build structured onboarding and engagement frameworks for affiliate creators and influencers.

Performance Management

• Define, monitor, and report on KPIs such as GMV, conversion rates, affiliate ROI, and content performance.
• Analyze campaign results and optimize tactics based on data-driven insights.
• Deliver regular reports to clients and internal teams, highlighting performance, learnings, and optimization plans.
• Oversee seamless execution of affiliate activities including payout management, tracking, and reporting.

Team Leadership

• Supervise and mentor the Creators Manager, setting clear objectives and providing development support.
• Lead recruitment, training, and performance management for team members involved in affiliate operations.
• Foster a collaborative, results-driven team environment aligned with live commerce goals.

Affiliate Network Growth

• Build and maintain a strong network of affiliate creators and influencers across relevant social platforms.
• Negotiate partnership terms, ensuring competitive and sustainable compensation models.
• Create retention strategies and incentive programs to engage and reward high-performing affiliates.
• Collaborate with the Creators Manager on outreach, onboarding, and community engagement initiatives.

Cross-Functional Collaboration

• Partner with the Live Commerce and Content teams to align affiliate activities with livestream campaigns and editorial strategies.
• Work closely with Performance Marketing to amplify affiliate reach and maximize ROI.
• Engage with platform partners to stay current with tools, features, policies, and best practices in affiliate marketing.

What we are looking for - the ideal profile

Education:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Experience:

• Minimum of 6 years in affiliate marketing, influencer marketing, or digital commerce.
• Proven track record of scaling affiliate programs and managing creator/influencer networks.
• Familiarity with live commerce platforms (TikTok, Shopee, Lazada) is essential.
• Experience leading and developing teams, particularly in high-growth or startup environments.

Technical Skills:

• Proficient in affiliate marketing and analytics tools (e.g., affiliate tracking software, Google Analytics, social media insights platforms).

Key Competencies

• Strategic Leadership: Ability to craft and implement effective affiliate strategies that drive revenue and engagement.
• Data-Driven Execution: Strong analytical skills with a focus on performance metrics and campaign optimization.
• Relationship Management: Demonstrated success in building strong relationships with creators, influencers, and internal stakeholders.
• Adaptability: Comfortable operating in a fast-paced, evolving environment with shifting priorities.
• People Leadership: Proven ability to lead, mentor, and grow high-performing teams.

In return, you will be getting

• You will work with our portfolio of leading international brands, delivering engaging livestreams and video content to the highest standards. This role offers exposure and experience that can open many opportunities in the industry. Many of our livestream hosts have gone on to become key brand ambassadors or built followings of millions while at Intrepid — the world is truly your oyster!
• We believe in an end to end omni-channel and full funnel approach to ensure seamless and consistent consumer journeys, and intrepid is one of the very few players who offer that full array of services under one roof. Brands love this model as it's streamlined and delivers strong performance, hence we are rapidly growing. This offers you wide exposure and exciting growth opportunities
• We believe in the combined power of creative genius and a data-driven approach. Whether it is live streaming, video or affiliates, you will have the data and knowledge how to analyze & optimize at your fingertips, so you can add that spark of creative brilliance to create magic. With your talent and our training, we deliver high performance.
• We are international, we know how to scale, and we are stable. Content is local, but what resonates and best practices apply across countries. Our regional exposure and teams allow us to learn faster and organize ourselves in the best way possible. You are joining a proven international company with a strong track record, but we move fast with a lot of freedom, a collaborative culture and no politics. The best of both worlds.

We also offer

Best of Both Worlds

We are a scale up: the sophistication of a small multinational, with the agility of a start-up. This means you get to work on cutting-edge projects, and besides your 'standard' job description, we love to see you show entrepreneurial initiative and want to see your take on how you can take your role and our company to the next level. Good ideas get implemented. You are the master of your own destiny.

Culture that Brings Out the Best

At Intrepid, culture is not just a buzzword, it is what we practice at work every day. We believe in collaboration over competition, transparency over politics, and willingness to learn over ego. You will be part of a team where people genuinely support one another, celebrate wins together, and face challenges head-on as one. We put our all into the work but we balance it with fun, whether that is through team lunches, after-work hangouts, events or shared laughter in the office. This is a place where you can thrive professionally while having a great time.

Grow Without Limits

Learning at Intrepid is constant and dynamic. You will have access to formal training through face-to-face sessions, coaching and our very own Intrepid Academy. On top of that, real-world experience such as leading clients, working with advanced tech, and mastering best-in-class processes will accelerate your growth every step of the way. Surrounded by a talented team that raises the bar daily, in a rapidly growing and ever-expanding business, the opportunities for your development are endless.

Rewarding You Right

We believe great work deserves great rewards at Intrepid. That’s why we offer competitive compensation and generous benefits, including comprehensive insurance and ample leave, to support you both in and out of the workplace. We want you to feel valued, cared for, and empowered to bring your best self to work every day.

Note: We will not be accepting any unsolicited resumes or CVs from headhunting or recruitment agencies at this point. Any CVs or profiles shared with us will not be entertained, and in the event of dispute, Intrepid will not be liable for any material compensation to third parties #LG-HG1