Quality Assurance jobs in United Kingdom
CRM Marketing and Automation Manager
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Business Transformation Lead
Michael Page (UK)
CRM Marketing and Automation Manager
Job summary
A leading trade merchant in the UK is seeking a CRM Marketing and Automation Manager to enhance customer engagement and retention through effective CRM campaigns. The position involves leading multi-unit CRM planning and execution, managing customer journeys in Salesforce Marketing Cloud, and developing data-driven communications. Ideal candidates will demonstrate hands-on CRM experience, creativity, and excellent communication skills. This role offers a competitive salary, bonuses, and extensive benefits alongside hybrid working in Warwick.
Benefits
Qualifications
- Hands-on experience developing CRM campaigns and alignment with business goals.
- Ability to build trigger-based and lifecycle journeys for customer engagement.
- Creative mindset with attention to detail, informed by data.
Responsibilities
- Lead planning, execution, and optimization of CRM campaigns.
- Manage customer journeys in Salesforce Marketing Cloud.
- Develop segmented communications based on customer behavior.
- Own the customer lifecycle strategy from acquisition to loyalty.
Skills
Tools
We are Wolseley Group - a leading specialist trade merchant across the UK and Ireland. We pride ourselves in putting our people and customers at the heart of everything we do – and best of all, provide opportunities to develop skills and build careers through our award-winning Wolseley Talent Guild.
In addition to the competitive salary, there are also benefits on tap – including... Annual leave (increasing with length of service), a generous pension scheme (matched up to 9%), potential to earn bonuses, enhanced maternity/adoption leave, and access to a great range of online and high street discounts.
We also promote positive health and wellbeing by offering free access to healthcare, our popular YuLife app, our Cycle to Work scheme, and more!
- Leading the planning, execution, and optimisation of CRM campaigns across multiple business units
- Building and managing customer journeys in Salesforce Marketing Cloud to enhance engagement and retention
- Developing segmented, data-driven communications and automated triggers based on customer behaviour
- Owning the customer lifecycle strategy, from acquisition through to loyalty and advocacy
- Proven hands‑on experience developing CRM campaigns and collaborating across teams to align with wider business goals
- Confidence in building trigger‑based and lifecycle journeys (e.g. onboarding, retention, lapsing) to drive customer engagement
- A blend of creativity and attention to detail, with a strong appreciation of data to inform continuous improvement
- Excellent communication and copywriting skills, with a collaborative, proactive mindset and passion for fast-paced environments
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.