CRM Marketing and Automation Manager

Wolseley UK Limited; England; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading trade merchant in the UK is seeking a CRM Marketing and Automation Manager to enhance customer engagement and retention through effective CRM campaigns. The position involves leading multi-unit CRM planning and execution, managing customer journeys in Salesforce Marketing Cloud, and developing data-driven communications. Ideal candidates will demonstrate hands-on CRM experience, creativity, and excellent communication skills. This role offers a competitive salary, bonuses, and extensive benefits alongside hybrid working in Warwick.

Benefits

Annual leave increasing with service

Generous pension scheme (matched up to 9%)

Potential to earn bonuses

Access to healthcare and wellness programs

Discounts on online and high street purchases

Qualifications

• Hands-on experience developing CRM campaigns and alignment with business goals.
• Ability to build trigger-based and lifecycle journeys for customer engagement.
• Creative mindset with attention to detail, informed by data.

Responsibilities

• Lead planning, execution, and optimization of CRM campaigns.
• Manage customer journeys in Salesforce Marketing Cloud.
• Develop segmented communications based on customer behavior.
• Own the customer lifecycle strategy from acquisition to loyalty.

Skills

CRM campaign development

Customer journey mapping

Data-driven communication

Excellent communication skills

Team collaboration

Tools

Salesforce Marketing Cloud

Job description

Salary: Competitive Salary + Bonus + Excellent Benefits

CRM Marketing and Automation Manager – Warwick – Hybrid working

So, who are we?

We are Wolseley Group - a leading specialist trade merchant across the UK and Ireland. We pride ourselves in putting our people and customers at the heart of everything we do – and best of all, provide opportunities to develop skills and build careers through our award-winning Wolseley Talent Guild.

Also, did we mention?

In addition to the competitive salary, there are also benefits on tap – including... Annual leave (increasing with length of service), a generous pension scheme (matched up to 9%), potential to earn bonuses, enhanced maternity/adoption leave, and access to a great range of online and high street discounts.

We also promote positive health and wellbeing by offering free access to healthcare, our popular YuLife app, our Cycle to Work scheme, and more!

As a CRM Marketing and Automation Manager based in Warwick, you’ll be responsible for:

• Leading the planning, execution, and optimisation of CRM campaigns across multiple business units
• Building and managing customer journeys in Salesforce Marketing Cloud to enhance engagement and retention
• Developing segmented, data-driven communications and automated triggers based on customer behaviour
• Owning the customer lifecycle strategy, from acquisition through to loyalty and advocacy

And here’s what we’d like you to have:

• Proven hands‑on experience developing CRM campaigns and collaborating across teams to align with wider business goals
• Confidence in building trigger‑based and lifecycle journeys (e.g. onboarding, retention, lapsing) to drive customer engagement
• A blend of creativity and attention to detail, with a strong appreciation of data to inform continuous improvement
• Excellent communication and copywriting skills, with a collaborative, proactive mindset and passion for fast-paced environments

We look forward to receiving your application!