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A prominent financial services company in Greater London is seeking a Brand and PR Manager to lead brand strategy and media engagement. This hybrid role involves overseeing brand campaigns, PR strategy, and maintaining strong relationships with agencies and senior stakeholders. The ideal candidate has extensive PR experience, a strong track record in media relations, and creative strategic skills. The company offers competitive benefits, including flexible remote working arrangements.
Key Group is one of the most dynamic and forward-thinking businesses in UK financial services. Since 1998, our brands have helped people unlock a better retirement through later life lending solutions. Our mission is simple : to be the UK's leading later life lending group, powered by respected brands and strong adviser relationships.
We are looking for a strong Brand and PR Manager to join our B2B Marketing division, to lead brand strategy, narrative development, PR oversight and media engagement for our brands, Air and more2life. This role is hybrid, with flexibility to work remotely and regular office collaboration in Preston.
The Senior Brand & PR Manager will This role is responsible for brand campaigns, messaging, earned media strategy, research activation and cross-funnel brand consistency. It works closely with all areas of the B2B Marketing function as well as senior leadership to deliver a unified brand experience.
Own the brand strategy and narrative for Air and more2life.
Lead brand campaigns from insight to execution.
Develop and deliver PR strategy, overseeing media relationships.
Direct insight-led storytelling and research activation.
Collaborate with marketing teams across the funnel to ensure brand consistency.
Work with the Learning & Content team to align adviser materials.
Provide oversight on PR output delivered by the Copywriter.
Manage PR, research and creative agencies.
Provide initial issues / crisis comms guidance, escalating to specialist agencies as required.
Extensive experience in PR, brand communications and strategic comms.
Strong track record securing earned media.
Experience leading brand strategy and campaigns end-to-end.
Strong stakeholder management, including working with senior leaders.
Experience managing agencies.
Editorially sharp, with strong narrative judgement.
Skilled at turning research and insight into compelling stories.
Creative and commercially minded.
Collaborative and confident working with senior stakeholders.
Highly organised, hands‑on and proactive.
Able to thrive in a fast‑paced, high‑impact environment.
Most of all we look for people who display and work around the core values of our business :
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.