Head of Bulldog

Edgewell; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A global personal care company is looking for a dynamic European Head of Marketing to drive growth for Bulldog Skincare across international markets. This pivotal role involves defining brand strategy, leading marketing campaigns, and overseeing innovation initiatives. The successful candidate will need a blend of strategic insight and creative leadership, along with the ability to work collaboratively across teams. Essential requirements include experience in managing strategic marketing efforts, strong communication skills, and fluency in English, with another European language as an asset. Travel is required for this role.

Qualifications

• Experience leading regional brands with strategic planning.
• Demonstrated experience in marketing communications and media relations.
• Ability to manage direct and indirect team reports.

Responsibilities

• Lead growth strategy for Bulldog Skincare in international markets.
• Define brand positioning and guide local marketing teams.
• Oversee innovation and product development initiatives.

Skills

Strategic insight

Creative leadership

Team management

Analytical skills

Fluent English

Communication skills

Problem-solving skills

Job description

Edgewell is not just a company but a vibrant global community of 6800 visionaries doers and makers . Our family of over 25 personal care brands serves people in more than 50 countries . We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products with our fundamental value of People First guiding us to foster a diverse inclusive and respectful environment where every team member can flourish and celebrate our shared achievements.

Position Summary

We are seeking a dynamic and strategic European Head of Marketing to lead the growth of Bulldog Skincare across International markets. This role will shape and bring to life the brand vision creating compelling effective campaigns across all consumer touchpoints to increase consumer penetration and grow market presence.

Reporting to the Marketing Director for Europe the Head of Brand is the guardian of Bulldog Skincare and responsible for the short‑and long‑term performance measured by market share and revenue growth as well as the continuous strengthening and growth of the consumer franchise. This European Marketing leadership position partners closely with key internal and external stakeholders senior commercial leaders R&D and members of the European Leadership Team.

Primary responsibilities include leading the brand strategy Innovation Roadmap and delivering the annual strategic planning process for the brand.

Universal Accountabilities

Brand Strategy

• Define the Brand positioning and strategy to deliver ambitious penetration growth across Europe and guide the teams in translating the LT strategy plan into annual local brand plans
• Partner and collaborate regularly with local marketing teams to provide in‑depth assessment of the brand actively investigating the root causes for performance and course correcting or accelerating as required.
• Assess future market opportunities category & channel approach and pricing strategy.

Insight

• Use consumer shopper and customer insight to inform and strengthen brand strategies plans and campaigns.
• Stay ahead of competitor activity and industry trends to develop and grow the brand position in market.

Campaigns

• Create disruptive and effective brand communications in our consumers everyday lives with exceptional execution throughout the consumer journey to deliver superior results.

Innovation

• Lead the Innovation agenda and roadmap in line with the brand positioning to unlock future growth opportunities.
• Lead the end‑to‑end product development to realise future growth opportunities.
• Develop superior product experiences that exceed consumers needs.

Leadership

• Coach and develop a team of exceptional marketers as well as lead a cross functional team across Media & Digital Innovation Revenue Growth and Portfolio Management.
• Own the A&P budget in all aspects to maximise marketing effectiveness and ROI.

Required Skills & Experience

• This position requires a demonstratable blend of strategic insight creative leadership and the ability to execute at pace in an entrepreneurial environment.
• Experience leading regional brands and setting clear and compelling strategic plans and frameworks and experience across the full marketing mix.
• Demonstrated experience managing comprehensive strategic marketing and communications media relations and marketing program.
• Experience managing a team of direct and in‑direct reports and working within a matrix organisation with demonstrated success planning and accomplishing goals.
• Experience with multiple creative and media agencies crafting a brief executing a creative plan and evaluating and executing media strategies.
• Strong team player with the drive to help assure high quality standards.
• Highly organized with strong attention to detail flexible self‑motivated and able to succeed in a dynamic fast‑paced environment.
• Excellent communication skills both written and verbal ability to articulate in a clear and concise manner.
• problem‑solving skills.
• A strong combination of both creative and analytical skills a must; understanding of budgets and product costing plus ability to proactively gather analyse and evaluate complex data.
• Strong financial acumen and accountability; influence the commercial performance with strong analytical skills and ability to make data driven decisions.
• Consumer Packaged Goods Personal Care or Beauty SPF experience preferred.
• Fluent in English and proficient in at least one other European language is an advantage.

Working Relationships

• Reports to Marketing Director Europe
• 2 Direct Reports 4 teammates.

Strong collaboration with : Hubs Marketing teams Digital Team R&D and Regulatory teams

Work Environment

• Travel is required as direct reports will be in different Hubs.

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Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team where good ideas can thrive and our colleagues can learn and lead. We prohibit discrimination based on age color disability marital or parental status national origin race religion sex sexual orientation gender identity veteran status or any legally protected status in accordance with applicable federal state and local laws. We listen deeply and speak directly to create an environment thats open to difference. We aim to bring joy to not only the products we create and the people we serve but our colleagues across the globe too.

Employment Type: Full Time

Experience: years

Vacancy: 1