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Mobile Marketing Manager
Job summary
A leading recruitment firm is seeking a Mobile Marketing Manager to lead campaigns for a global entertainment brand. The ideal candidate has over 4 years of experience in mobile marketing, excellent communication skills, and a strong analytical mindset. The role offers a hybrid work model, competitive benefits, and significant career growth opportunities within the sector.
Benefits
Qualifications
- 4+ years in mobile marketing, ideally with UK and international experience.
- Experience in digital performance planning and forecasting.
- Familiar with automation tools and marketing tech evaluation.
Responsibilities
- Lead mobile marketing campaigns across global markets.
- Monitor KPIs like growth, CPA, LTV, and conversion rates.
- Collaborate with country teams for performance strategies.
Skills
- Drive mobile growth for a global entertainment brand in dynamic markets
- Shape high-impact campaigns with top-tier tools and international teams
A growing digital entertainment group with multiple consumer brands across global markets. Known for its player-first approach and innovative marketing, it offers a collaborative, data-led environment with international reach.
- Lead mobile marketing campaigns across global markets
- Manage paid app channels including ASA, UAC, FB, DSPs, and ad networks
- Collaborate with country teams to plan and execute performance strategies
- Monitor KPIs like growth, CPA, LTV, and conversion rates
- Report campaign performance to internal stakeholders
- Support ASO, fraud prevention, and mobile attribution initiatives
- Test new channels and scale performance beyond current mix
- Work with BI and analytics teams to improve tracking and efficiency
- Contribute to creative strategy and in-app engagement plans
- Assist with onboarding new markets into in-house mobile operations
- 4+ years in mobile marketing, ideally with UK and international experience
- Hands-on with ASA, Google Ads, FB App Campaigns, DSPs, and mobile ad networks
- Strong grasp of tracking tools like AppsFlyer, Firebase, GA4, and fraud platforms
- Experience in digital performance planning and forecasting
- Excellent communication and stakeholder management skills
- Comfortable working across multiple countries and cultures
- Highly analytical, data-driven, and tech-savvy
- Able to manage multiple projects and deliver results under pressure
- iGaming experience is a plus but not essential
- Familiar with automation tools and marketing tech evaluation
- Hybrid work model: 3 days in office, 2 days remote
- 24 days annual leave, increasing with tenure
- Private healthcare and life insurance after probation
- Company pension scheme
- Monthly team lunches and regular social events
- Career growth in a global entertainment brand
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.