Mobile Marketing Manager

Michael Page (UK); City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading recruitment firm is seeking a Mobile Marketing Manager to lead campaigns for a global entertainment brand. The ideal candidate has over 4 years of experience in mobile marketing, excellent communication skills, and a strong analytical mindset. The role offers a hybrid work model, competitive benefits, and significant career growth opportunities within the sector.

Benefits

Hybrid work model: 3 days in office, 2 days remote

24 days annual leave, increasing with tenure

Private healthcare and life insurance

Company pension scheme

Monthly team lunches and social events

Qualifications

• 4+ years in mobile marketing, ideally with UK and international experience.
• Experience in digital performance planning and forecasting.
• Familiar with automation tools and marketing tech evaluation.

Responsibilities

• Lead mobile marketing campaigns across global markets.
• Monitor KPIs like growth, CPA, LTV, and conversion rates.
• Collaborate with country teams for performance strategies.

Skills

Mobile marketing experience

Hands-on with ASA and Google Ads

Strong analytical skills

Communication and stakeholder management

Experience with tracking tools (AppsFlyer, Firebase)

Job description

• Drive mobile growth for a global entertainment brand in dynamic markets
• Shape high-impact campaigns with top-tier tools and international teams

About Our Client

A growing digital entertainment group with multiple consumer brands across global markets. Known for its player-first approach and innovative marketing, it offers a collaborative, data-led environment with international reach.

Job Description

• Lead mobile marketing campaigns across global markets
• Manage paid app channels including ASA, UAC, FB, DSPs, and ad networks
• Collaborate with country teams to plan and execute performance strategies
• Monitor KPIs like growth, CPA, LTV, and conversion rates
• Report campaign performance to internal stakeholders
• Support ASO, fraud prevention, and mobile attribution initiatives
• Test new channels and scale performance beyond current mix
• Work with BI and analytics teams to improve tracking and efficiency
• Contribute to creative strategy and in-app engagement plans
• Assist with onboarding new markets into in-house mobile operations

The Successful Applicant

• 4+ years in mobile marketing, ideally with UK and international experience
• Hands-on with ASA, Google Ads, FB App Campaigns, DSPs, and mobile ad networks
• Strong grasp of tracking tools like AppsFlyer, Firebase, GA4, and fraud platforms
• Experience in digital performance planning and forecasting
• Excellent communication and stakeholder management skills
• Comfortable working across multiple countries and cultures
• Highly analytical, data-driven, and tech-savvy
• Able to manage multiple projects and deliver results under pressure
• iGaming experience is a plus but not essential
• Familiar with automation tools and marketing tech evaluation

What's on Offer

• Hybrid work model: 3 days in office, 2 days remote
• 24 days annual leave, increasing with tenure
• Private healthcare and life insurance after probation
• Company pension scheme
• Monthly team lunches and regular social events
• Career growth in a global entertainment brand