Demand jobs in United Kingdom
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Capability, Capacity & Resilience Leader
BAE Systems.
Demand Generation Manager (m/f/d)
Job summary
A leading technology firm in the United Kingdom is seeking a Demand Generation Manager to drive lead generation and manage events. This role entails planning events, executing marketing campaigns, and collaborating with teams to ensure success. The ideal candidate will have 2-4 years of experience in B2B lead generation, a strong understanding of social media platforms, and excellent project management skills. Willingness to travel for events is necessary.
Qualifications
- 2–4 years of B2B lead generation or event marketing experience.
- Experience in technology or oil & gas sectors preferred.
- Proven track record in managing field events and virtual webinars.
Responsibilities
- Plan end-to-end event programs across the globe.
- Develop and manage webinar series.
- Design and launch targeted social media campaigns.
- Collaborate with the SDR team on advertising plans.
- Coordinate budgets and logistics for events.
Skills
Education
Tools
As our Demand Generation Manager, you will own the top segment of the sales funnel and work closely with our sales, marketing and Sales Development Representative (SDR) teams. You’ll plan and execute field events, webinars, social campaigns, and other outreach initiatives which generate high-quality leads. Working under the Global Director of Business Development, you will advertise events, drive attendance, and hand off qualified leads for follow-up, as well as being responsible for reporting.
- Plan end-to-end event programs (trade shows, user conferences, roadshows)across the globe in our keyregions(USA, Europe, MiddleEastand APAC).
- Develop and manage webinar series including topic selection, speaker coordination, promotion, registration, and performance analytics.
- Design and launch targeted social media campaigns (LinkedIn, Twitter, industry forums) to drive registrations and engagement.
- Collaborate with the SDR team to craft multi-channel advertising plans, oversee execution, and track yield.
- Coordinate budgets, vendor contracts, promotional materials, and on-site logistics for seamless event delivery.
- Maintain an events and campaigns calendar, ensuring alignment with broader marketing and sales objectives.
- Analyze campaign metrics (i.e. registration-to-attendance ratios, cost-per-lead, engagement rates) and continuously optimize process.
- Diverse degrees are welcome, with exposure to marketing considered a plus.
- 2–4 years of B2B lead generation or event marketing experience, preferably in the technology or oil & gas sectors.
- Proven track record in managing field events and virtual webinars with measurable lead outcomes.
- Strong understanding of social media advertising platforms and best practices for B2B outreach.
- Excellent project-management skills: ability to manage multiple initiatives, vendors, and deadlines.
- Proficiency with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo).
- Exceptional communication and presentation skills in English.
- Analytical mindset with comfort interpreting data and producing actionable insights.
- Creative problem-solver who thrives on driving creative outreach and engagement tactics.
- Self-starter attitude, able to work both independently and collaboratively across global teams.
- Willingness to travel up to 35% for events and field activities.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.