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Marketing Director
Résumé du poste
A leading investment firm based in North West England is seeking a Marketing Director to lead their marketing strategy and enhance lead generation. The ideal candidate will have director-level experience and advanced knowledge of digital marketing channels and SEO. You will manage performance and budgets to drive profitability while fostering a high-performing team culture. Competitive package on offer for the right candidate.
Prestations
Qualifications
- Proven track record in B2C lead generation at scale.
- Commercial acumen with a data-driven approach.
- Experience in investment or financial products is an advantage.
Responsabilités
- Define and lead the marketing strategy focused on lead generation.
- Drive performance across SEO, PPC, social, and email channels.
- Report on lead generation and campaign performance to Board.
Connaissances
Outils
Our client is a B2C investment business.
The Marketing Director will be responsibilities will include;
- Define and lead the marketing strategy with a clear focus on lead generation, conversion, and brand growth.
- Drive performance across all channels; SEO, PPC, social, email, portals, webinars, and more.
- Lead and inspire the marketing team, setting KPIs, coaching, and fostering a high-performance culture.
- Analyse market trends and competitor activity to identify opportunities and inform strategy.
- Collaborate with sales and leadership teams to align objectives and support conversion.
- Manage the marketing budget to maximise ROI and ensure cost efficiency.
- Champion brand positioning and creative direction, ensuring consistency and impact.
- Report on lead generation and campaign performance to the Board/C-Suite.
- Introduce innovation and new technologies to strengthen marketing effectiveness.
The ideal Marketing Director candidate will be a strategic marketing leader with a proven track record of driving B2C lead generation at scale. You'll combine commercial acumen with creativity, data-driven decision-making, and a deep understanding of digital channels to deliver measurable growth and shape the marketing vision at board level.
- Director-level experience leading marketing strategy with a clear focus on lead generation and conversion.
- Advanced knowledge of SEO, web analytics, and performance optimisation.
- Success in managing large budgets and delivering strong ROI.
- Commercial awareness and insight into market dynamics and customer behavior.
- Expertise in marketing best practices, compliance, and legal frameworks (GDPR).
- Proficiency in CRM platforms such as Pipedrive, HubSpot, or similar.
- Strong leadership skills with experience building and coaching high-performing teams.
- Excellent communication skills, exceptional written English, and a keen eye for brand aesthetics.
- Experience in investment or financial products is an advantage but not essential.
- Based in the North West England and comfortable working 3-4 days per week at HQ.
Competitive basic and package.
* Le salaire de référence se base sur les salaires cibles des leaders du marché dans leurs secteurs correspondants. Il vise à servir de guide pour aider les membres Premium à évaluer les postes vacants et contribuer aux négociations salariales. Le salaire de référence n’est pas fourni directement par l’entreprise et peut pourrait être beaucoup plus élevé ou plus bas.