Marketing Director

Page Executive; England; Hybrid; Confidential; Full time

Job summary

A leading investment firm based in North West England is seeking a Marketing Director to lead their marketing strategy and enhance lead generation. The ideal candidate will have director-level experience and advanced knowledge of digital marketing channels and SEO. You will manage performance and budgets to drive profitability while fostering a high-performing team culture. Competitive package on offer for the right candidate.

Benefits

Competitive salary

Performance bonuses

Flexible work schedule

Qualifications

• Proven track record in B2C lead generation at scale.
• Commercial acumen with a data-driven approach.
• Experience in investment or financial products is an advantage.

Responsibilities

• Define and lead the marketing strategy focused on lead generation.
• Drive performance across SEO, PPC, social, and email channels.
• Report on lead generation and campaign performance to Board.

Skills

Director-level experience leading marketing strategy

Advanced knowledge of SEO and web analytics

Success in managing large budgets and delivering strong ROI

Strong leadership skills

Excellent communication skills

Tools

CRM platforms (Pipedrive, HubSpot)

Job description

About Our Client

Our client is a B2C investment business.

Job Description

The Marketing Director will be responsibilities will include;

• Define and lead the marketing strategy with a clear focus on lead generation, conversion, and brand growth.
• Drive performance across all channels; SEO, PPC, social, email, portals, webinars, and more.
• Lead and inspire the marketing team, setting KPIs, coaching, and fostering a high-performance culture.
• Analyse market trends and competitor activity to identify opportunities and inform strategy.
• Collaborate with sales and leadership teams to align objectives and support conversion.
• Manage the marketing budget to maximise ROI and ensure cost efficiency.
• Champion brand positioning and creative direction, ensuring consistency and impact.
• Report on lead generation and campaign performance to the Board/C-Suite.
• Introduce innovation and new technologies to strengthen marketing effectiveness.

The Successful Applicant

The ideal Marketing Director candidate will be a strategic marketing leader with a proven track record of driving B2C lead generation at scale. You'll combine commercial acumen with creativity, data-driven decision-making, and a deep understanding of digital channels to deliver measurable growth and shape the marketing vision at board level.

What you'll bring

• Director-level experience leading marketing strategy with a clear focus on lead generation and conversion.
• Advanced knowledge of SEO, web analytics, and performance optimisation.
• Success in managing large budgets and delivering strong ROI.
• Commercial awareness and insight into market dynamics and customer behavior.
• Expertise in marketing best practices, compliance, and legal frameworks (GDPR).
• Proficiency in CRM platforms such as Pipedrive, HubSpot, or similar.
• Strong leadership skills with experience building and coaching high-performing teams.
• Excellent communication skills, exceptional written English, and a keen eye for brand aesthetics.
• Experience in investment or financial products is an advantage but not essential.

Location & Commitment

• Based in the North West England and comfortable working 3-4 days per week at HQ.

What's on Offer

Competitive basic and package.