Chief Marketing Officer jobs in United Kingdom
Senior Account Marketing Manager
Rocking Zebra Milton Keynes
Connect with headhunters to apply for similar jobsSenior Product Marketing Manager – Anaplan Intelligence (AI)
Anaplan
CRM Marketing Manager
Job summary
A leading technology company in the UK is seeking a CRM Manager to design data-led customer journeys that enhance loyalty and engagement. The role requires proven CRM experience, especially with Adobe Marketo Engage, and offers a collaborative work environment. Candidates will manage campaigns focusing on acquisition and retention in both B2B and B2C spaces.
Qualifications
- Proven experience in CRM or customer engagement roles.
- Hands-on experience with marketing automation platforms.
- Strong knowledge of segmentation and campaign management.
Responsibilities
- Own and deliver CRM strategy for B2B and B2C customers.
- Build optimal customer journeys using Marketo.
- Lead campaign roadmap and marketing operations processes.
- Collaborate with teams to execute campaigns.
Skills
Tools
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We're looking for a CRM Manager who's as curious about customer behaviour as they are passionate about personalisation. You'll play a leading role in designing meaningful, data-led customer journeys—helping us build loyalty, drive engagement, and grow value across our customer base.
This is a hands-on role with a real opportunity to shape strategy, work with Adobe Marketo Engage, and collaborate cross-functionally with marketers, analysts, creatives, and tech teams. If you love improving processes, champion data-driven decision-making, and craft communications that genuinely connect, we'd love to hear from you.
- Own and deliver the CRM strategy—focused on acquisition, onboarding, retention, and reactivation for our B2B and B2C customers.
- Build and optimise customer journeys across email, SMS, in-app, and direct mail—using Marketo automation to deliver timely, relevant experiences.
- Lead the campaign roadmap and marketing operations processes—ensuring efficiency, quality, and impact.
- Collaborate with stakeholders across marketing, data, digital, IT, and external agencies to execute campaigns.
- Utilise segmentation, insights, and performance reporting to continuously improve campaigns—embracing test-and-learn approaches.
- Proven experience in CRM, lifecycle marketing, or customer engagement roles (preferably in B2B or retail/trade environments).
- Hands-on experience managing marketing automation platforms—especially Adobe Marketo Engage.
- Strong knowledge of segmentation, campaign management, lifecycle programmes, and CRM data strategy.
- A process-oriented mindset—comfortable designing roadmaps, improving workflows, and managing complex projects.
- Knowledge of Salesforce or Microsoft Dynamics integrations.
- Familiarity with GDPR, data governance, and email marketing best practices.
- Experience with multi-channel marketing tools (e.g., direct mail, in-app messaging, SMS).
At CEF, we believe in powering possibilities—including our people. Since 1951, we've grown from humble beginnings to become the UK's leading electrical wholesaler, maintaining a down-to-earth culture.
Our Digital Marketing team values your ideas, craftsmanship, and impact. We're a collaborative, curious, and supportive team excited about the future.
If you want a role where you can genuinely influence customer engagement, work flexibly, and be supported to excel, this could be the right opportunity for you.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.
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