Digital Marketing Manager

Futures For All; City Of London; Hybrid; GBP 37,000 - 41,000; Full time

Job summary

A leading social mobility charity based in London seeks a Digital Marketing Manager to lead their digital marketing efforts. The ideal candidate will have extensive experience in managing paid social media campaigns, developing email marketing strategies, and optimizing SEO. This full-time role offers a competitive salary and allows for a hybrid work environment, with opportunities for professional development and volunteering days.

Benefits

25 days annual leave plus bank holidays

Morning of your birthday off

£500 a year professional development fund

Option to purchase additional annual leave

Enhanced sick pay

Qualifications

• Extensive knowledge of paid social media platforms, particularly Meta Business Manager and LinkedIn.
• Proven experience in managing Google Ads and using analytics tools.
• Strong email marketing expertise with familiarity in automation tools.
• Solid understanding of SEO and its impact on digital marketing.

Responsibilities

• Lead the digital marketing strategy to drive brand awareness and conversion.
• Utilize data analytics to monitor and report campaign performance.
• Manage day-to-day Google Paid Search Account operations.
• Create compelling content for digital channels in line with brand guidelines.
• Collaborate with internal teams to optimize digital marketing efforts.

Skills

Knowledge of paid social media platforms

Experience with Google Ads

Strong copywriting skills

Email marketing strategy

Search Engine Optimisation (SEO)

Analytical skills

Experience with content management systems (CMS)

Strong communication skills

Education

Relevant degree or equivalent experience

Tools

Google Analytics

Microsoft Office Suite

Salesforce

Wix

SEMrush

Job description

Digital Marketing Manager

Location: This role is based in the London office 2 days a week, with the rest of the working week being based from home. However, we're open to discussing alternative arrangements for the right candidate.

Reporting to: Head of Sales and Marketing

Salary: Recruitment rate £37,570 per annum, moving to £40,664 after 1 year of service

Contract: Full-time, permanent

Closing date: Friday 09th January 2025, 5:00pm

Who we are?

Futures For All is the largest social mobility charity in the UK. We help to level the playing field between state and independent schools by giving all young people access to the same prestigious networks available to the top fee‑paying schools.

We believe that by inspiring young people to explore their ambitions through our speaker programme, facilitating access to multi‑day experiences of the world of work, and supporting young people to successfully seize opportunities available to them, then we can make a profound difference to the lives of young people, their future happiness and prosperity.

By 2028, our ambition is that every young person in the UK has access to high quality work experience. Yet today, less than half of young people leave secondary school having had any work experience whatsoever.

Key Duties / Responsibilities

• Lead the development and execution of the charity’s digital marketing strategy, utilising the full range of digital channels to increase reach, drive conversions, enhance brand awareness, and improve audience retention.
• Use data to shape campaigns and report on performance and impact to senior stakeholders.
• Manage email marketing strategy and automation, ensuring segmentation and personalisation drive engagement and conversions.
• Bring expertise to review and advise on the best long‑term platform to use as our Email Service Provider and weekly campaigns.
• Write and adapt compelling copy for digital channels, including social posts, email campaigns, and paid ads, ensuring tone and messaging are consistent with brand guidelines and campaign objectives.
• Manage relationships with external partners and agencies as required.
• Work with internal stakeholders to plan and deliver content for key dates across digital channels, including social media, blog posts, and email communications.
• Manage the day‑to‑day operations of the Google Paid Search Account, ensuring the Google Non‑Profit Grant is leveraged efficiently through keyword research, competitor analysis and continuous reviews.
• Collaborate with programme teams to develop paid social media campaigns and manage audiences, driving sign‑ups for programme activities. Work alongside the Head of Brand to conceptualise ad creatives, using reporting metrics to guide A/B testing.
• Management of search engine business profiles to ensure they are maintained and reflect the charities current activities.
• Prioritise Search Engine Optimisation (SEO) efforts to enhance the charity’s online visibility and organic reach, with a particular focus on optimising content and website structure post‑rebrand.
• Build and maintain strong relationships with key contacts across external platforms to ensure effective service support and the adoption of best practices.
• Conduct regular competitor analysis and platform audits to identify trends, benchmarks, and opportunities for improvement.
• Oversee reporting through GA4, Google Tag Manager, and other tools, providing regular performance insights and KPI updates to the charity.

Education/Experience/Knowledge

Essential

• Extensive knowledge of paid social media platforms, with a strong organisational focus on Meta Business Manager and LinkedIn.
• Proven experience running Paid Search campaigns across Google Ads, along with expertise in analytics platforms, including GA4 and Google Tag Manager.
• Strong experience in understanding and analysing CRM data to inform and guide planning, optimisation, and decision‑making.
• Strong copywriting and editing skills for digital channels, with the ability to create clear, engaging, and on‑brand content for social media, email campaigns, and digital advertising.
• In‑depth knowledge and practical experience in email marketing strategy and execution. With an understanding of advanced email marketing strategies and automation tools.
• Experience in Search Engine Optimisation (SEO), including strategies to enhance organic reach and visibility. Skilled in both on‑page and technical optimisation techniques, with experience using platforms like Google Search Console and other SEO tools to drive performance improvements.
• Strong background in managing relationships with external agencies for campaign support and platform optimisation.
• Proven ability to collaborate effectively across teams to plan and execute digital content across multiple platforms, including social media, blogs, and email.
• Experience in using or managing website content management systems (CMS).
• Familiarity with data‑driven marketing, A/B testing, and optimisation strategies for digital advertising.
• Thorough experience with Microsoft Office Suite (Word, Excel, PowerPoint, PDF editor, collaborative docs, etc.).
• Strong interpersonal, verbal, and written communication skills, with the ability to communicate complex information clearly.
• A team player with the ability to work collaboratively across diverse teams, showing respect and professionalism.
• Comfortable working remotely, with a self‑motivated approach to managing workload and keeping projects on track.

Desirable

• Knowledge of and experience with Salesforce and PowerBI for reporting.
• Experience using Wix is beneficial but not essential as training will be provided.
• Experience using SEMrush for SEO analysis and optimisation (e.g. keyword research, site audits, competitor analysis) would be an advantage.
• Familiarity with the charity sector, non‑profit marketing, and social impact campaigns.

How to apply

Please apply as soon as possible by clicking the ‘apply for this job’ button in the top right‑hand corner of the job advert. Once clicked, you will be asked to complete your application by submitting your CV and answering the application questions. The application questions are an opportunity for you to share the skills and knowledge you have to be successful in this role.

Appointees are subject to a DBS check. You must have the right to work in the UK to apply.

Diversity at our core

Futures For All is an equal opportunities employer. We are committed to encouraging equality and diversity among our workforce and eliminating discrimination. In line with the Equality Act 2010, if you require any reasonable adjustments to support you with any stage of this recruitment process, please contact the HR team.

Benefits offered at Futures For All

• 25 days annual leave plus bank holidays
• Morning of your birthday off
• £500 a year professional development fund
• Option to purchase additional annual leave yearly
• ‘Winter shutdown’ gifted so no need to use annual leave between Christmas and New Years eve.
• Early bank holiday finish – we finish at 3:30pm on a Friday before all bank holidays
• 22.2 hours of volunteering days to use each year
• Home office set up support
• Enhanced sick pay
• Enhanced family friendly leave
• Employee Assistance Programme

Futures For All Values

PASSION: We are committed to levelling the playing field for young people across the UK, creating social mobility and tackling disadvantages.

AGILITY: We challenge our ideas of what is possible in order to better meet the needs of those we support. We are human, make mistakes, learn, evolve and adapt.

INTEGRITY: We act with empathy and bring our authentic selves to work every day. We value and respect the talent, time and intentions of those we work with.

COLLABORATION: We are one team with one mission and only by working together can we deliver better outcomes for young people. We support each other unconditionally and feel motivation in shared success as well as individual progress.

DIVERSITY: We know it takes people with different ideas, strengths, identities, interests, and cultural backgrounds to make our organisation succeed. We encourage constructive debate and critical friendship.