Lifecycle Marketing Manager

Hudl; Lincoln; On-site; GBP 40,000 - 69,000; Full time

Job summary

A tech company specializing in sports performance is seeking a Lifecycle Marketing Manager to enhance customer engagement through sophisticated email campaigns and multi-channel strategies. The role requires strong experience in HubSpot and a detail-oriented approach to ensure effective communication strategies. Successful candidates will collaborate with various teams to optimize the customer journey while enjoying a flexible work environment with comprehensive benefits. Salary range is $54,000 to $91,000 USD.

Benefits

Flexible vacation time

Company-wide holidays

Remote work options

401(K) matching

Medical insurance

Qualifications

• 2-3 years hands-on experience in email and lifecycle marketing.
• Expertise in HubSpot workflows, lists, and automation.
• Strong Quality Assurance habits.

Responsibilities

• Orchestrate and optimize email campaigns across the full funnel.
• Manage lists and workflows in HubSpot.
• Build internal guidelines for email strategies.
• Shape multi-channel customer journey.
• Collaborate with marketing and sales teams.

Skills

Email marketing experience

HubSpot proficiency

Detail-oriented

Metrics analysis

Tools

HubSpot

Job description

At Hudl, we build great teams. We hire the best of the best to ensure you’re working with people you can constantly learn from. You’re trusted to get your work done your way while testing the limits of what’s possible and what’s next. We work hard to provide a culture where everyone feels supported, and our employees feel it—their votes helped us become one of Newsweek's Top 100 Global Most Loved Workplaces. We think of ourselves as the team behind the team, supporting the lifelong impact sports can have: the lessons in teamwork and dedication; the influence of inspiring coaches; and the opportunities to reach new heights. That’s why we help teams from all over the world see their game differently. Our products make it easier for coaches and athletes at any level to capture video, analyze data, share highlights and more. Ready to join us?

Your Role

We're looking for a Lifecycle Marketing Manager to join our team and build a sophisticated, multi-channel approach to customer engagement. This person will start by perfecting our email campaigns, making sure the right message reaches the right audience at the right time in their journey. Your work will connect strategy with systems, moving our program from one-size-fits-all to segmented, personalized experiences that drive action.

This role requires 3 days in our headquarters in Lincoln, Nebraska per week, so we're currently considering candidates who live within a commuting distance of our offices in Lincoln.

As a Lifecycle Marketing Specialist, you'll:

• Orchestrate and optimize email campaigns. You’ll build, launch, and improve email campaigns across the full funnel—including onboarding, nurture, and re-engagement—using HubSpot. You'll translate audience strategies into functional workflows, owning the accurate segmentation, logic, quality assurance, and reporting.
• Be a HubSpot power user. You will manage lists, workflows, and QA to ensure clean, compliant delivery of our messages. You’ll create and maintain templates that enable partners to execute campaigns confidently and share best practices with teammates.
• Establish internal governance. You will build internal guidelines and safeguards to assess and reduce risk across different email strategies and lifecycle touchpoints. This includes documenting playbooks and repeatable processes for lifecycle engagement.
• Support channel expansion. You'll help shape Hudl’s modern, multi-channel customer journey by experimenting with emerging channels like chat, push/SMS, and conversational AI.
• Collaborate across teams. You will partner with marketing managers, sales, and Customer Success Managers (CSMs) to align messaging and sequence planning. You'll also work closely on frameworks to enable sales email cadences.

Must-Haves

• Experienced. You have two to three years of hands‑on experience in email marketing, lifecycle marketing, ideally within a SaaS and B2B environment.
• Proficient in HubSpot. You are an expert in HubSpot workflows, lists, and automation. You have experience with segmentation, personalization, and triggered campaigns.
• Detail-oriented. You have strong Quality Assurance (QA) habits and the ability to spot errors and build repeatable systems to ensure clean, compliant delivery.
• Comfortable with metrics. You are able to support reporting and use insights to improve campaigns and measure results.

Nice-to-Haves

• HubSpot certified. A HubSpot certification is strongly preferred, and other email or lifecycle certifications are a plus.
• Curious and ambitious. You are eager to learn about AI tools and emerging lifecycle channels to grow your expertise in marketing automation.
• Able to balance priorities. You can balance execution responsibilities with the work of enabling others through systems and documentation.

Our Role

• Champion work‑life harmony. We’ll give you the flexibility you need in your work life (e.g., flexible vacation time, company-wide holidays and timeout (meeting‑free) days, remote work options and more) so you can enjoy your personal life too.
• Guarantee autonomy. We have an open, honest culture and we trust our people from day one. Your team will support you, but you’ll own your work and have the agency to try new ideas.
• Encourage career growth. We’re lifelong learners who encourage professional development. We’ll give you tons of resources and opportunities to keep growing.
• Provide an environment to help you succeed. We've invested in our offices, designing incredible spaces with our employees in mind. But whether you’re at the office or working remotely, we’ll provide you the tech stack and hardware to do your best work.
• Support your mental and physical health. We care about our employees’ wellbeing. Our Employee Assistance Program, employee resource groups and fitness partner Peerfit have you covered.
• Cover your medical insurance. We have multiple plans to pick from to ensure you’ll have the coverage you (and your dependents) want, including vision, dental, fertility healthcare and family forming benefits.
• Contribute to your 401(K). Yep, that’s free money. We’ll match up to 4% of your own contribution.

Compensation

The base salary range for this role is displayed below—starting salaries will typically fall near the middle of this range.

We make compensation decisions based on an individual's experience, skills and education in line with our internal pay equity practices.

Base Salary Range: $54,000 — $91,000 USD

Inclusion at Hudl

Hudl is an equal opportunity employer. Through our actions, behaviors and attitude, we’ll create an environment where everyone, no matter their differences, feels like they belong.

We offer resources to ensure our employees feel safe bringing their authentic selves to work, including employee resource groups and communities. But we recognize there’s ongoing work to be done, which is why we track our efforts and commitments in annual inclusion reports.

We also know imposter syndrome is real and the confidence gap can get in the way of meeting spectacular candidates. Please don’t hesitate to apply—we’d love to hear from you.

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