Marketing Campaign Manager

Better Placed; Manchester; On-site; GBP 80,000 - 100,000; Full time

Job summary

A recruitment agency is seeking a Marketing Campaign Manager to shape and deliver impactful multi-channel campaigns from concept to optimization. The ideal candidate will develop strategies aligned with business objectives and utilize data insights to enhance campaign performance. Responsibilities include managing the campaign lifecycle, collaborating across teams, and ensuring quality and consistency. This role offers a competitive salary, bonus structure, and flexible working options.

Benefits

Competitive salary

10% Bonus

28 days holiday + 8 Bank Holidays

PMI

Flexi-time / Shorter working weeks

Qualifications

• Strong background in campaign planning and managing a campaign calendar.
• Good understanding of Digital Marketing channels, including Email and PPC.
• Analytical mindset with experience interpreting campaign data.

Responsibilities

• Develop and lead multi-channel campaign strategy aligned with business objectives.
• Build detailed campaign plans including objectives and budgets.
• Manage full campaign lifecycle from planning through analysis.

Skills

Campaign planning

Digital Marketing understanding

Project management

Analytical skills

Experience with Partner brands

Job description

Marketing Campaign Manager

Manchester City Centre

D2C Retail

Competitive salary

10% Bonus

28 days holiday + 8 Bank Holidays

PMI

Flexi-time / Shorter working weeks

Other benefits included

I’m looking for an experienced Campaign Marketing Manager, to shape and deliver high-impact, multi-channel campaigns from concept to optimisation. I’m specifically looking for someone who is strategic, creative and results driven – the perfect blend!

In this role, you’ll turn business goals into structured campaign plans, collaborate across teams, and use data insights to drive measurable campaign performance.

Key Responsibilities

• Develop and lead the brand’s multi-channel campaign strategy, working cross channel to ensure these campaigns align with both business and brand objectives.
• Identify opportunities and recommend solutions for tactical campaigns, driven by data insights and performance.
• Build engaging and detailed campaign plans (campaign calendar), defining objectives, channel mix, and budgets. Keep brand concepts and creative at the centre.
• Manage the full campaign lifecycle, from initial briefing and planning through launch, optimisation, and post-campaign analysis.
• Conduct audience, market, and competitor research to inform campaign positioning, creative direction, and channel strategy.
• Work cross-functionally, building strong working relations with internal teams including Brand, Digital (all channels) and Partnerships.
• Oversee the production and delivery of creative assets and campaign materials, ensuring quality, consistency, and alignment with objectives.

Key skills & experiences I’m looking for

• Strong background in campaign planning, developing and managing a campaign calendar.
• A good cross channel understanding; Digital Marketing channels including Email, PPC, Paid & Organic Social.
• Excellent project management skills, ability to manage multiple campaigns simultaneously.
• Strong analytical mindset with experience interpreting and acting upon campaign data.
• Ideally experience working with Partner brands or alongside a Partnership team.
• Desired but not necessary: experience delivering campaigns aligned to external brands guidelines and requirements in a retail / trade marketing role or similar.