CRM Global Campaigns Manager

Primark Stores Limited; Reading; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading retail company in the UK is seeking a CRM Global Campaigns Manager to lead their global CRM initiative. The role involves managing a team, developing campaign strategies, and collaborating across departments to optimise outreach through channels like email, app, and SMS. Candidates should have 5+ years of digital CRM experience, particularly with Salesforce Marketing Cloud, and possess strong leadership skills. The company values inclusivity and offers various benefits including healthcare and a flexible environment.

Benefits

Healthcare

Pension

Potential bonus

27 days of leave plus bank holidays

Fitness centre

Subsidised cafeteria

Qualifications

• Minimum 5+ years of digital CRM experience, ideally with Salesforce Marketing Cloud.
• Deep knowledge of CRM principles, creating and managing a comprehensive campaign calendar.
• Extensive experience with email marketing and working with creative agencies.

Responsibilities

• Collaborate with different teams across a range of skillsets.
• Manage end-to-end CRM campaign development from strategy through execution.
• Lead and organise the CRM campaign team and oversee workload.

Skills

Adaptability & Problem-Solving

CRM Expertise

Stakeholder Management

Attention to Detail

Leadership & Coaching

Technical & Industry Experience

Education

5+ years of digital CRM experience

Experience with Salesforce Marketing Cloud

Tools

Salesforce Marketing Cloud

HTML/AmpScript basics

Job description

CRM Global Campaigns Manager

Because we strive to put people first. Culture, our way.

Digital at Primark

What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.

What You’ll Do as an CRM Global Campaigns Manager

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:

• Extensive CRM Expertise: Minimum 5+ years of digital CRM experience, ideally with Salesforce Marketing Cloud, to drive Primark’s evolving CRM programme across email, app, and SMS channels globally.
• Strategic Leadership: Own and lead the creation of the global CRM campaign calendar, ensuring alignment with the overall Brand/Content calendar and delivering a consistent outbound strategy across all markets.
• Campaign Ownership & Execution: Manage end-to-end CRM campaign development—from strategy through execution—while maintaining high-quality standards and incorporating localisation feedback.
• Cross-Functional Collaboration: Partner with CRM Customer Engagement Manager, Content, and Brand teams to optimise channel usage (email, SMS, push notifications) and identify planning and optimisation opportunities.
• Team Management & Development: Lead and organise the CRM campaign team (3 heads), oversee workload, ensure QA excellence, and support training and development initiatives.
• Innovation & Continuous Improvement: Work with Senior CRM Manager to implement test-and-learn strategies, troubleshoot issues, accelerate rollouts, and deliver insights for automated customer journeys and future CRM activities.

What You’ll Get

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best.

Let’s talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.

What You’ll Bring

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

• Adaptability & Problem-Solving: Thrive in a fast-paced environment, delivering solutions despite unforeseen obstacles and complex business requirements.
• CRM Expertise: Possess deep knowledge of CRM principles and demonstrate confidence in creating and managing a comprehensive campaign calendar.
• Stakeholder Management: Build strong relationships with key stakeholders through regular communication, managing expectations, and consistently delivering on commitments.
• Attention to Detail: Take full responsibility for the quality of CRM campaign outputs, ensuring accuracy and excellence in execution.
• Leadership & Coaching: Ability to lead, influence, and mentor team members to achieve high-quality, results-driven work.
• Technical & Industry Experience: Extensive experience with Salesforce Marketing Cloud, email marketing, HTML/AmpScript basics, and working with creative agencies; familiarity with e-commerce or retail is a plus.

About Primark

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.

Our fashion isn’t one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.

If you require extra support at any stage of the selection process, please get in touch with our team at [e-mail].

REQ ID: JR-3578