Website Optimisation Analyst

easyJet Airline Company PLC; City Of London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

A leading airline company is seeking a Website Optimisation Analyst to enhance customer experiences through digital analytics. You will analyze customer journeys and support improvement initiatives across teams. The ideal candidate has experience in digital analytics, A/B testing, and agile environments. Join us for a competitive salary, hybrid working model, and a range of benefits including discounted flights.

Benefits

Competitive base salary

Company-wide bonus scheme

5% pension contribution

Discounted flights

Qualifications

• Experience in a digital analytics or CRO role; understands how optimisation fits into a broader digital strategy.
• Worked with agile development teams; ability to pull meaningful insights to improve customer experience.
• Experience setting up reporting processes and building regular insight reports.

Responsibilities

• Analyse customer journeys using tools to identify opportunities and friction points.
• Create reports and build cases for change; work with teams to implement improvements.
• Support the testing programme by shaping hypotheses and tracking live experiments.

Skills

Digital analytics

CRO experience

A/B testing

Data analysis

Agile development

Tools

Contentsquare

Google Analytics

Optimizely

Excel

Job description

Overview

We have an exciting opportunity for a Website Optimisation Analyst, who'll be at the centre of our digital optimisation team, helping shape how customers experience easyJet holidays online. Using tools like Contentsquare and Google Analytics, you'll dive into customer journeys, spot what’s working, and flag what isn’t. You’ll turn data into insight and clear explanations that help your colleagues understand what customers are doing, and why. You’ll be creating reports, building cases for change, and working with teams across digital, tech, commercial, and customer to bring those changes to life. You’ll help us figure out where people are dropping off, what’s causing frustration, and where we’re making things harder than they need to be, as well as what we’re getting right and how we can do more of it. This work will feed directly into our testing programme. You’ll help the Optimisation team shape their hypotheses, track live experiments, and report back on the results. You’ll bring clarity and focus to what we test, when, and why. You’ll be analysing A/B tests, measuring outcomes, and making sure everything we do is backed by evidence. You’ll also support the wider business by turning digital insight into action, helping teams see the impact of what they do online. You’ll keep improving how we gather feedback, how we present findings, and how we help others act on the insights you uncover. Your input will help drive smarter decisions and a better digital experience for every customer.

Responsibilities

• Analyse customer journeys using tools like Contentsquare and Google Analytics to identify opportunities and friction points.
• Create reports and build cases for change; work with digital, tech, commercial and customer teams to implement improvements.
• Identify where users drop off, sources of frustration, and areas where processes can be streamlined, while recognising what’s working well and how to scale it.
• Support the testing programme by shaping hypotheses, tracking live experiments, and reporting results.
• Analyse A/B tests, measure outcomes, and ensure activities are backed by evidence.
• Turn digital insight into actionable guidance for across-team stakeholders and demonstrate the impact of online initiatives.
• Improve how feedback is gathered, how findings are presented, and how others act on insights.

Qualifications

• Experience in a digital analytics or CRO role; understands how optimisation fits into a broader digital strategy.
• Worked with agile development teams; experience with Contentsquare; ability to pull meaningful insights to improve the customer experience.
• Experience with A/B testing platforms such as Optimizely; familiarity with Hotjar or Userlytics is a plus.
• Strong ability to turn user behaviour into clear, useful insight; ability to support ROI cases and back up business decisions.
• Experience setting up reporting processes, building regular insight reports, and embedding data-driven thinking across teams.
• Comfort working with data in Excel and with data from GA4.

What’s in it for you

In addition to your competitive base salary, we offer an all-inclusive benefits package which includes our company-wide bonus scheme and a 5% pension contribution. We offer a variety of share options and life assurance, and we have an impressive range of flexible benefits that you can tailor to your needs.

You’ll have access to heavily discounted flights for yourself and your loved ones, as well as free easyJet Plus membership, annual holiday vouchers, and a generous annual leave entitlement.

At easyJet holidays, we create unforgettable experiences for our customers, and we strive to do the same for our people. As such we’re committed to supporting our team with development opportunities and a welcoming atmosphere.

Role details

The role is full-time and based at our easyJet holidays HQ near Luton Airport. We operate a hybrid working model of 3 days per week in the office.

How to apply

Please click on the apply button to complete your application. Occasionally we receive a large volume of applications for our roles and when that happens, we sometimes bring the closing date forward - so please apply promptly to avoid disappointment.

At easyJet holidays, we see people first and foremost for their performance and potential. We are committed to building a diverse and inclusive organisation and will make reasonable adjustments at interview through to employment for our candidates. We strongly encourage applications even if you feel you don’t meet every item in the criteria. We are open to discussions around flexibility and flexible working, and we operate a hybrid working structure.

About easyJet holidays

Ready to make your next move? How about make your mark? Join a team with unstoppable drive and passion at easyJet holidays.

In 2019 we launched our easyJet holidays business, with a mission to provide brilliant holidays at unbeatable prices. We want to lead the industry by making sustainable travel affordable and accessible to everyone – and to do this we’re building remarkable teams with modern ways of working.

By joining us you’ll be part of the UK’s fastest growing tour operator and a company named as one of the Best Workplaces in Travel. You’ll be given autonomy to do your job, a platform to share your ideas, and you’ll get to work with the very best people in the industry – all to create experiences that customers will remember forever.

Make a difference with your next role. Make it easyJet holidays.

Requirements of the Role

#ejholidays #LI-HYBRID

Business Area

Digital - easyJet holidays

Primary Location

Unknown