Sports Communications Specialist

Red Bull Company Limited; City of Westminster; On-site; GBP 35,000 - 50,000; Full time

Job summary

A global energy drinks leader is looking for a Sports Communications Specialist based in the City of Westminster. This role will focus on enhancing the brand's visibility in motorsports and adventure sports through innovative communication strategies and content creation. Responsibilities include coordinating communication activities, driving athlete development, and managing relationships with media partners. The ideal candidate will have a strong passion for sport, excellent communication skills, and experience within the sports industry, while embodying and promoting the brand's values.

Qualifications

• Knowledge of and passion for sport, particularly motorsport in the UK.
• Experience activating communications campaigns for sporting events.
• Strong network of media contacts within the sports industry.
• Experience working with athletes or sports teams.

Responsibilities

• Identify and develop communication activities for Red Bull's events and athletes.
• Create engaging content and manage distribution to media outlets.
• Collaborate with Red Bull Media House for network growth.
• Coordinate marketing activities and act as the first contact for playground activities.
• Develop media strategies for athlete branding.

Skills

Knowledge of sport

Communication skills

Creativity

Organizational skills

Media strategy

Job description

Overview

The Sports Communications Specialist is responsible for playing a leading role in all aspects of our communications plans across Sport with a strong focus on Motorsports events and athletes (2-wheel, 4-wheel) as well as Watersports (Surf, Kitesurf) and Adventure (Climbing) topics taking place across the Sports Marketing calendar. They will work directly with colleagues in the Communications team, but also more broadly with the wider Red Bull UK marketing department including the Programming (Social & Owned channels), Creator, Content, Sports, Brand and Commercial Partnerships team. They will be responsible for growing brand love by engaging new and existing consumers with authentic, innovative, and engaging storytelling linked to our Sports assets (Athletes, Events, Content projects, etc…) as well as building relationships with key media partners and influential voices (note, creator relationships are held with our Creator Marketing team). They will be responsible for designing and delivering a year‑round communications plan, informed by their passion and knowledge of the audiences and media landscape within. They will also contribute to new athlete project and event ideas for the following year and beyond.

Responsibilities

• Identify, develop and activate communications activities to raise awareness of and leverage Red Bull's Events, Athletes, Content and International Series across all sports.
• Create engaging content and stories from athletes for placement in earned media as well as on Red Bull owned and managed channels (The Red Bulletin, redbull.com, Red Bull social channels). Include production and distribution of editorial content, photography and moving images, as well as managing agencies to drive earned coverage. Identify opportunities, build relationships with key media partners and influencers across the sports landscape, and track media coverage and KPIs to guide future priorities.
• Collaborate with Red Bull Media House colleagues within the wider network group (Programming and Moving Image) to drive network growth and deliver on marketing objectives.
• Coordinate and communicate all playground activities, with holistic calendar planning in cooperation with the Programming team. Identify assets (events, athletes) from the wider world of Red Bull to leverage for network growth. Serve as the clear first point of contact for playground activities within the wider marketing department and the global business.
• Drive athlete development and media strategy, including owning relationships with the athlete roster, building rapport and trust to understand their personal goals, collaborating with the Athlete Marketing team to develop long‑term media strategies, and working with athletes to raise their profile and deepen their association with Red Bull while communicating their product usage on key occasions.

Qualifications

• Knowledge of and passion for sport generally in the UK and beyond, with a particular focus on all motorsport sectors.
• Experience activating communications campaigns for sporting events with solid media contacts.
• Appetite for driving innovation in an evolving media landscape, with strong emphasis on earned social.
• Experience working with athletes/sports teams.
• Creative, organized, driven and results‑oriented.
• Adaptable and flexible to change on short notice.
• Strong affinity with the Red Bull brand.
• Travel 10–20 %.