Sponsorship Sales Development Representative

Product Marketing Alliance; Greater London; Hybrid; GBP 25,000 - 28,000; Full time

Job summary

A leading marketing organization in Greater London is seeking a Sales Development Representative to support sponsorship sales. This role involves lead generation, outbound prospecting, and CRM management. The ideal candidate should have sales experience and strong communication skills. With a base salary of £25,500 - £28,000 and a hybrid working option, it offers excellent benefits including generous holidays and a personal development budget.

Benefits

34 days paid holiday

Private Medical & Dental

Life Insurance: 4 × salary

Flexible hours policy

Extensive tech gear kit

On-demand therapy and coaching

Subsidised gym membership

Cycle to work scheme

Flexible benefits platform

Personal L&D budget

Paid volunteer & L&D days

Qualifications

• Some previous experience in sales or lead generation.
• Excellent written and verbal communication skills.
• Self-motivated and driven to exceed targets.
• Comfortable using CRM systems and outreach tools.
• Effective time management and multitasking abilities.

Responsibilities

• Research and identify high-potential companies and decision-makers.
• Conduct high-volume outreach to book qualified meetings.
• Engage prospects through discovery calls.
• Maintain accurate records in HubSpot.
• Collaborate with senior sponsorship executives.

Skills

Lead generation

Outbound prospecting

CRM systems

Communication skills

Time management

Tools

HubSpot

Salesforce

LinkedIn Sales Navigator

Job description

About the Role

We’re looking for a Sales Development Representative (SDR) to support our sponsorship sales team by generating, qualifying, and nurturing leads across both our digital and event sponsorship portfolios.

You’ll play a critical role in fueling our growth engine — researching markets, identifying prospects, and engaging decision-makers to set high‑quality meetings for our senior sales team. This is a fantastic entry point for someone passionate about sales, events, and B2B engagement who’s ready to develop a rewarding career in sponsorship and partnerships.

Key Responsibilities

• Lead Generation: Research and identify high‑potential companies and decision‑makers using LinkedIn, CRM data, and sales intelligence tools.
• Outbound Prospecting: Conduct high‑volume outreach (email, calls, LinkedIn) to book qualified meetings for the sponsorship sales team.
• Qualification: Engage prospects through discovery calls to assess fit, needs, and timelines, qualifying opportunities for senior sales reps.
• CRM Management: Maintain accurate records and notes in HubSpot, ensuring all leads and interactions are properly tracked and followed up.
• Collaboration: Partner closely with senior sponsorship executives and marketing to refine outreach messaging and target lists.
• Performance Goals: Consistently meet weekly and monthly KPIs for qualified meetings booked, outreach volume, and lead conversion.
• Market Awareness: Stay informed on key industry trends in SaaS, martech, and B2B events to better tailor outreach and identify new opportunities.

Requirements

• Some previous experience in sales, lead generation, or outbound prospecting (experience in B2B, events, or digital media a plus).
• Excellent written and verbal communication skills with confidence in engaging senior stakeholders.
• Self‑motivated, resilient, and driven to exceed targets in a fast‑paced environment.
• Comfortable using CRM systems (e.g. HubSpot, Salesforce) and outreach tools such as Smartlead, LinkedIn Sales Navigator, or Aircall.
• Being able to time‑manage, prioritise effectively and handle multiple tasks at once, whether that’s researching, outreach, or managing replies.
• A collaborative attitude — success at The Alliance is a team sport.

  Location

  This role is either Hybrid in our London office or fully remote in the UK.

  Compensation

  Base Salary £25,500 - 28,000 *range depending on experience (OTE £35,000).

  Benefits

  • Enhanced paid holiday: 34 days including UK Bank holidays and a day off on your birthday.
  • Private Medical & Dental.
  • Life Insurance: 4 × salary.
  • Flexible hours policy allows you to structure your work for when you’re most productive.
  • Extensive tech gear kit.
  • On-demand therapy, coaching & mental fitness via Oliva.
  • Heavily subsidised gym membership via Gympass.
  • Cycle to work & Workplace Nursery schemes.
  • Flexible benefits via the thanksBen platform (£600 annually in year 1, scaling up to £1,980+).
  • Personal L&D budget (£500 annually in year 1, scaling up to £3,000+).
  • Volunteer & L&D Days: 1 paid day per quarter for either L&D or Volunteer activities.

  Community and Inclusion

  We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute. We acknowledge that our work here is never done – and we promise to continue striving for inclusivity every day. If you’re worried you don’t quite hit all the requirements we’ve listed, don’t let that hold you back from submitting your application! Unique backgrounds, experiences, and perspectives are essential for our ability to innovate and grow, so if you think you’d be a great fit then we’d love to hear from you. We are The Alliance – in more ways than one.