Social Media Manager

Clays; London; Hybrid; GBP 39,000 - 46,000; Full time

Job summary

A leading indoor experience provider in London seeks an experienced Social Media Manager to develop and lead its digital strategy. This role involves crafting engaging content, managing influencer partnerships, and aligning social media efforts with broader marketing objectives. With a focus on creativity and innovative approaches, you can grow within a supportive and fun environment. The position offers a competitive salary and numerous employee benefits including generous holiday and career development opportunities.

Benefits

Competitive Salary

32 to 36 working days of holiday

50% off off-peak

Paid Breaks

Health Care Cash Plan

Career Growth opportunities

Celebration Day

Market-leading parental leave

24/7 Employee Assistance

Volunteer Day

Birthday Gift

Non-contributory pension

Team recognition through Shooting Stars programme

Meals provided for operational shifts

Qualifications

• 3+ years in a social media leadership role, preferably in hospitality, lifestyle, or entertainment.
• Proven ability to implement impactful campaigns.
• Strong understanding of social media trends and strategies.

Responsibilities

• Develop and implement social media strategy aligned with brand objectives.
• Plan social content calendar to align with marketing campaigns.
• Manage and optimize social media budgets.

Skills

Social media leadership

Creative content development

Influencer marketing

Budget management

Communication skills

Collaboration

Job description

Overview

LIFE AT CLAYS
Welcome to Clays, the ultimate indoor clay shooting experience and cocktail bar. We bring the thrill of British clay target shooting to the heart of the city with a unique twist on Olympic clay shooting that is safe, fun, and accessible for everyone. As we expand locally and globally, Clays aims to share our love for British charm and competitive gaming with the world. Whether you’re after a thrilling day with friends or a lively evening with colleagues, Clays is the spot for adrenaline-pumping, fun-filled experiences.

Careers at Clays are filled with possibilities. As we grow our brand, we are equally committed to growing our team, offering opportunities for personal development and top-notch training. Our team blends independent thinkers who are passionate about crafting unforgettable experiences for guests. If you value integrity, fun, and teamwork, Clays could be the place for you.

About: We’ve been named one of the UK’s Best Workplaces 2024/2025 by Great Place To Work UK. Creating an awesome place to work includes plenty of fun, growth, and top-notch vibes. Colleagues share their experiences and reflections on working at Clays.

Values: Clays values diversity and inclusion, and seeks to create an inclusive culture. We frame our guiding questions as: SAFE – Is it safe? AMAXING EXPERIENCE – Will it deliver an amazing experience? LASTING – Will it leave a lasting impression?

Summary Of Position

What’s the Gig? Clays is expanding across the UK and internationally and seeks a dynamic Social Media Manager to lead our brand’s voice and presence on a global stage. This role involves owning the social strategy, crafting engaging campaigns, and collaborating with teams to align digital presence with Clays’ energy and innovation.

You’ll have freedom to experiment, lead with creativity, and use data-driven insights to refine content. If you love big ideas, fast-paced environments, and want to contribute to Clays expansion, this is the role for you.

Duties & Responsibilities

• Develop and implement social media strategy aligned with Clays brand objectives, target audience, and industry trends.
• Plan and deliver the social content calendar, ensuring alignment with wider marketing campaigns, promotions, PR, and industry trends.
• Lead influencer programmes from strategy through activation, building strong relationships and delivering measurable impact.
• Collaborate with the paid media agency to shape and optimize paid social campaigns.
• Curate user-generated content (UGC) to build brand authenticity and drive customer acquisition.
• Manage and optimize social media budgets to maximise impact.
• Deliver KPIs and report on performance, providing strategic insights to inform future campaigns and adapt strategies as needed.
• Collaborate with the Head of Marketing and Marketing Manager on the wider marketing strategy.
• Approve creative content produced by content creators, influencers and designers.
• Represent social media strategy in cross-functional meetings.
• Stay on top of the latest social media trends and platform updates to keep Clays innovative and engaging online.

Skills And Experience

• 3+ years in a social media leadership role (hospitality, lifestyle, or entertainment industries desirable).
• Proven ability to develop and implement high-impact campaigns and social strategies.
• Strong understanding of paid media advertising and influencer marketing.
• Experience managing budgets and cross-channel campaigns.
• Creative flair for visuals, videos, and written content tailored to different platforms.
• Strong decision-making and communication skills.
• Willingness to experiment with new ideas and tools to drive innovation.
• Energy, creativity, and a sense of fun in team culture.
• Experience building relationships with cross-functional teams and fostering collaboration.
• Excellent communication and leadership abilities.

What You’ll Get In Return

We value our colleagues and offer rewarding opportunities.

Our Great Benefits Include

• Competitive Salary: Base salary of £42,500 depending on experience plus a performance-related bonus.
• Holiday: 32 working days’ holiday pro rata, increasing up to 36 with length of service.
• Colleague Discounts: 50% off off-peak and 25% during peak periods for you, friends, and family.
• Paid Breaks: Compensation for breaks.
• Health Care Cash Plan: Reclaimable appointments and treatments, and access to a Virtual GP.
• Career Growth: Clayers Academy online learning platform with opportunities for growth and funded qualifications.
• Celebration Day: An additional paid day off each year for something meaningful to you.
• Parental Leave: Market-leading policies with 13 weeks at 100% pay after 12 months of service.
• Employee Assistance: 24/7 support service and up to 8 counselling sessions.
• Volunteer Day: A paid day off annually to give back to the community.
• Birthday Gift: A special gift to celebrate your birthday.
• Pension Scheme: Non-contributory pension with 3% employer and 5% employee contributions.
• Recognition and Incentives: Team recognition through Shooting Stars programme.
• Hospitality Discounts: Access exclusive discounts.
• Meals Provided: Free meals for colleagues on operational shifts.

Our office adopts a hybrid working approach, offering flexibility while remaining office-first. As this is a social media role, some peak-season evenings or events may be required.