Senior Social Media Manager

Action for Children; Greater London; Hybrid; GBP 41,000; Full time

Job summary

A prominent charity organization is seeking a Senior Social Media Manager to lead its social media strategy and engage supporters. This hybrid role involves managing platforms like Facebook and Instagram, creating compelling content, and driving campaign success. The ideal candidate has a strong background in social media management, strategic oversight, and analytics. The organization values diversity and actively encourages applications from under-represented groups. Salary is £41,000 per annum, with various benefits.

Benefits

29 days annual leave plus bank holidays

Professional development opportunities

Flexible maternity, adoption, and paternity packages

Pension with employer contribution

Staff discount portal

Qualifications

• Proven experience in strategic social media leadership and innovation.
• Experience in managing high profile campaigns.
• Advanced skills in creating compelling, audience-focused content.

Responsibilities

• Manage current social media channels and create social-first content.
• Own and evolve the multiyear social media strategy.
• Develop engagement with online supporters.

Skills

Strategic social media leadership

Content creation

Analytics and performance measurement

Stakeholder engagement

Tools

Google Analytics

Social media management tools

Job description

Senior Social Media Manager

Salary: £41,000 per annum.

Location: Hybrid. (commute to London is preferred due to regular meetings and events in London).

Contract: Permanent, 35 hours per week.

Benefits:

• 29 days annual leave PLUS bank holidays, with up to 5 additional days for continuous service and option to buy or sell leave.
• Gain professional qualifications and excellent training/development opportunities.
• Flexible maternity, adoption, and paternity packages.
• Pension with up to 7% employer contribution with included life assurance cover.
• Staff discount portal and Blue Light Card eligibility with 15,000 national retailer's discounts.

Why Action for Children?

Working here is more than a job. Everyone in the Action for Children family is passionate about protecting and supporting children. It is the sense of purpose that drives us every single day. Because we know that, when we work together, we can make a huge difference to bring lasting improvements to vulnerable children's lives.

A bit about the role

We are looking for an experienced and motivated Senior Social Media Manager to lead and shape the organisation’s organic social media strategy to engage and inspire existing and potential supporters with our work. This role is vital to the organisation, collaborating with key stakeholders across the organisation to bring our brand and our services to life online.

This is an exciting time to join Action for Children as we look to diversify our social media channel strategy, set a new data-driven approach to content governance, and work on developing and furthering influencer marketing.

If you have a strong background in social media management, this role could be an excellent fit for you.

How you'll help to create brighter futures

• Channel management and content creation: manage our current social media channels (Facebook, LinkedIn and Instagram) and lead on creating social-first content with key stakeholders across the charity to further increase income, reach and engagement.
• Strategic oversight: Owning an evolving multiyear social media strategy, with a key focus on channel diversification, regionalisation and influencer marketing.
• Supporter engagement: develop and nurture engagement with current and future online supporters (community management) and maintain a positive brand sentiment online.
• Stakeholder management: contribute to cross-functional strategy discussions with key product and campaign owners across the organisation as the organic social media expert.
• Reporting: be responsible for making data-driven decisions using key analytics tools to optimise our online presence.
• Line management: be responsible for nurturing and developing the social media team to achieve the team and the organisational objectives utilising Action for Children’s policies and procedures.

Let's talk about you

• Proven experience in strategic social media leadership and innovation.
• Proven experience in managing high profile campaigns.
• Advanced skills in creating compelling, audience-focused content across diverse formats and channels, with a specific focus on short-form video.
• Advanced analytics and performance measurement capabilities, especially with Google Analytics and social media management tools.
• Established stakeholder engagement and cross-functional collaboration skills.
• Demonstrated experience in developing and executing influencer partnerships to amplify brand reach, engagement, and income.
• Experience in leading lead channel diversification and expansion initiatives.
• Experience in Line Management.
• Manage a delegated budget.

Please see the Job Description for the full list of accountabilities and requirements.

Contact

David Simpson on 01923361732 or email us at [e-mail] quoting reference 12477.

Please note we are unable to offer visa sponsorship for this role.

There are five sections to complete: Personal Details, CV, SupportingStatement & Information, Equality & Diversity, Submission & Declaration.

Diversity, equality, and inclusion

At Action for Children, we’re dedicated to building a diverse, inclusive, and authentic workplace.

We actively encourage applications from Black, Asian & Minority Ethnic, and disabled candidates as they are under-represented within Action for Children. We want to take deliberate and purposeful action to ensure equal opportunity to all groups in society and for Action for Children.

Want to know more about Action for Children?

Find us on LinkedIn, Facebook or YouTube to get to know us better.

Closing Date: Monday 26th January 2026.

Interviews will be scheduled for week commencing 2nd February 2026 by MS Teams. (a task will be emailed to you before your interview, if selected).

Job Description

Action for Children Employee Benefits

AfC Commitment Statement

Management Competency Framework