Senior Product Designer

Bupa; Salford; Hybrid; GBP 46,000 - 55,000; Full time

Job summary

A leading health insurer is seeking a Senior Product Designer to join their team in Manchester. This role involves shaping digital health experiences, collaborating with cross-functional teams, and ensuring that product design meets user needs while adhering to business goals. Candidates should have significant product design experience and proficiency in Figma, along with a passion for inclusive and accessible design practices.

Benefits

25 days holiday pro rata

Private Medical Health Insurance

Enhanced pension plan

Qualifications

• Significant experience managing products in a large, regulated organization.
• Proficient in Figma with experience in design systems.
• Experience conducting user research and usability testing.

Responsibilities

• Lead and deliver high-quality product design work within a squad.
• Own the end-to-end user journey to ensure value and usability.
• Plan and conduct evaluative user research.

Skills

Product design

User research

Interaction design

Accessibility

Figma

Tools

Figma

Job description

Overview

Senior Product Designer — Bupa Place, Manchester M50 3SP – hybrid, office 1–2 days per week

Contract • Permanent • Full time • Salary up to £55K depending on experience

We consider all types of flexibility wherever possible, including locations, hours and working patterns.

Please include a link to your portfolio with your CV and application!

The role

We’re looking for a Senior Product Designer to help shape the future of digital health at Bupa. You’ll work within a cross-functional squad and a small team of designers, driving both how the product works and how we discover what to build. With a portfolio that demonstrates strategic thinking, interaction design depth, and measurable impact, you’ll be a strategic partner to product and engineering stakeholders, guiding product discovery, defining experience strategy, and ensuring design excellence—with the support of your Design Principal.

How you’ll help us make health happen

As a Senior Product Designer, your primary focus will be to lead and deliver high-quality product design work within a squad. You’ll bring a strong set of skills across discovery, design, research and collaboration to shape meaningful, inclusive digital experiences that balance customer needs with business goals.

• Support Discovery & Strategy: Frame problems, test ideas, and guide your squad toward effective, validated solutions.
• Design Holistic Experiences: Own the end-to-end user journey, ensuring the product delivers real value and feels intuitive to use.
• Conduct & Guide Research: Plan and conduct evaluative user research and ensure insights are embedded into design decisions.
• Run Workshops & Design Sprints: Facilitate collaborative sessions to align stakeholders and accelerate discovery.
• Balance Business and User Needs: Create solutions that are desirable, feasible, and commercially viable working closely with stakeholders to understand constraints.
• Elevate Design Quality: Contribute to setting the standard for design craft and thinking across your squad and the wider design community.
• Promote Design Systems: Contribute to and advocate for Bupa’s design system (Anatomy) to ensure consistency and scalability.
• Ensure Accessibility: Design experiences that meet WCAG 2.2 AA standards and are inclusive of all users.
• Foster a Discovery Culture: Encourage rapid experimentation, user engagement, and continuous learning.

You

• Significant experience of managing products in a large, regulated organisation.
• Able to inspire and deliver innovative solutions through cross-functional teams
• Whilst your core focus is Product design you are multidisciplinary in your approach. You bring depth in product design and some experience and understanding across at least three of the following: service design, user research, content design, design systems, and design strategy.
• Discovery-Led: You believe in testing ideas early and often, and you know how to guide teams through ambiguity.
• Interaction-Driven: You design how the product works—not just how it looks—and understand the nuances of user behaviour.
• Inclusive by Design: You champion accessibility and inclusive design practices from the start.
• Proficiency in Figma and experience with design systems.
• Experience conducting user research and usability testing.
• Familiarity with WCAG 2.2 AA accessibility standards.
• Strongly preferred: experience with AI tools such as Figma Make and Lovable.
• Strong understanding of product discovery, experimentation, and agile product development.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

• 25 days holiday pro rata, increasing through length of service, with option to buy or sell.
• Private Medical Health Insurance as a benefit in kind
• An enhanced pension plan and life insurance
• Various other benefits and online discounts

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

Time Type: Full time

Job Area: PR , Marketing & Brand

Locations: Bupa Place