Senior Player Analytics Lead: Turn Insights Into Strategy

Allwyn UK; Watford; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading gaming analytics firm in Watford is seeking a Senior Player Analyst to join their Player Analytics team. This role focuses on uncovering insights from complex datasets to enhance player engagement and retention. The ideal candidate will have experience in data analytics, proficiency in SQL and tools like Power BI or Tableau, and a proven ability to influence decisions with data-driven storytelling. This opportunity offers a dynamic work environment and a chance to contribute to a significant transformation in the lottery sector.

Benefits

26 days paid leave

Annual bonus scheme

Life insurance (4 x salary)

Pension matching up to 8.5%

Single Private Health Cover

£500 Wellness Allowance

Income Protection

Enhanced parental leave

Eye Care, Dental and Cycle To Work schemes

Qualifications

• Experience in data analytics ideally within a gaming, e‑Commerce or fintech industry.
• Proven record of extracting commercial value from complex datasets.
• Comfortable working independently, thriving on variety, ambiguity and solving novel problems.

Responsibilities

• Leading ad-hoc player analysis to uncover patterns and behaviours.
• Creating customer cohorts for improved targeting and retention.
• Identifying the value of marketing initiatives and prioritising based on impact.
• Influencing marketing activity and product optimisation.

Skills

Data analytics

SQL

Python or R

Segmentation and clustering

Digital analytics tools

Dashboard building

Evidence-based storytelling

Problem-solving

Tools

Power BI

Looker

Tableau

Google Analytics

Adobe Analytics

Job description

A leading gaming analytics firm in Watford is seeking a Senior Player Analyst to join their Player Analytics team. This role focuses on uncovering insights from complex datasets to enhance player engagement and retention. The ideal candidate will have experience in data analytics, proficiency in SQL and tools like Power BI or Tableau, and a proven ability to influence decisions with data-driven storytelling. This opportunity offers a dynamic work environment and a chance to contribute to a significant transformation in the lottery sector.