Senior Growth Manager

Gousto; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading meal kit company in the UK is seeking a Senior Growth Manager to drive customer growth and loyalty within their post-signup journey. The role involves leading marketing strategies for flexible ordering and managing loyalty and referral programmes. The ideal candidate should have experience in growth marketing, CRM, and analytics, and be skilled at working collaboratively across teams. A passion for data-driven decision making and strong communication skills are essential for success in this exciting position.

Qualifications

• Skilled in growth marketing, CRM, loyalty, product marketing or customer retention.
• Experienced in leading CRM or lifecycle journeys.
• Analytical and curious, using data to shape decisions.

Responsibilities

• Lead marketing strategy for flexible ordering journey.
• Evolve Loyalty & Gamification programmes.
• Drive referral campaign execution and CRM optimisation.
• Use experimentation to improve customer journeys.
• Manage performance across loyalty and referral initiatives.

Skills

Growth marketing

CRM

Commercial awareness

Cross-functional collaboration

Analytical skills

Strong communication

Tools

Braze

Job description

Here at Gousto, we're on a mission to become the UK & Ireland's most loved way to eat dinner and to ensure every meal leaves the planet better off. We're changing the way people shop, cook and eat at home, and it's an exciting time to be part of our journey.

We're proud to be one of the UK's fastest-growing companies. Powered by data and a passion for food, we're disrupting the recipe box sector - and we're just getting started. Our people are key to our success, and we're committed to building an inclusive environment where everyone can thrive.

Job Description

As Senior Growth Manager, you'll play a pivotal role in driving customer growth and loyalty within our post-signup journey. Sitting within the Growth team, you'll report to the Growth Lead and partner closely with cross-functional teams including Product, Trading, Marketing and Analytics.

Your mission? To strengthen long-term customer value by shaping and leading key areas such as Flexible Ordering, Loyalty, Gamification, and Referral journeys. You'll take full ownership of strategic initiatives in these areas - using data, experimentation, and creative thinking to deliver sustainable, commercial impact.

What You'll Be Doing

• Lead marketing strategy for our flexible ordering journey, optimising both top-up and standalone box experiences
• Own and evolve our Loyalty & Gamification programmes, shaping future development and partnering with Talon One
• Drive end-to-end referral campaign execution and CRM optimisation to increase sign-ups and retention
• Use experimentation to improve journeys and inform future strategy across multiple customer touchpoints
• Take full commercial ownership of key growth drivers - forecasting, analysing, and communicating performance across loyalty, referral, and flexible ordering
• Partner cross-functionally to align priorities, manage risk, and identify opportunities to deepen customer engagement

Who You Are

• Skilled in growth marketing, CRM, loyalty, product marketing or customer retention
• Commercially aware and confident working with P&Ls and forecasting tools
• Experienced in leading CRM or lifecycle journeys - hands‑on with platforms like Braze is a bonus
• Adept at working cross-functionally, aligning diverse stakeholders and driving results collaboratively
• Analytical and curious - you use data and testing to shape decisions and continuously improve
• Strong communicator, able to tailor messaging and influence across levels and functions

Additional Information

Gousto is for everyone

Whether it’s creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto. Across our business, we lead with inclusivity and strive for equality in all we do, working hard to ensure Gousto is an environment where you can be totally yourself. Everyone is welcome, and we’re looking for applications from people of all backgrounds and experiences.

Excited but wondering if you tick every box? We recommend applying anyway so that we can review your profile. And, if you’re in a job share, why not just apply as a pair?

We want to enable you to do your best work, and if you require additional flexibility, please talk to us about it.

If you have a disability that you’re worried will affect you during the interview process, please let us know, and we will do our best to help you feel comfortable.

We’d love it if you could submit your application online. If you require an alternative method of applying, please let us know.