Senior Brand Manager

River Island; City of Westminster; On-site; GBP 55,000 - 75,000; Full time

Job summary

A well-known fashion retailer based in the UK is seeking a Senior Brand Marketing Manager to lead the development of marketing strategies and drive campaign activities. This role involves maintaining brand consistency and fostering collaborations across teams to meet business objectives. Ideal candidates will have a successful track record in brand marketing, strong analytical skills, and excellent people management abilities. The position offers significant opportunities for career progression and great employee benefits.

Benefits

50% staff discount

Free onsite gym

Generous bonus scheme

Private pension plan

Qualifications

• A track record of successful delivery in a similar role.
• Experience within agency or in-house marketing team.
• Strong attention to detail and accuracy.

Responsibilities

• Develop the Brand & Retail Marketing Plan.
• Maintain a calendar of brand campaigns and activations.
• Deliver end-to-end activations and campaigns.

Skills

Brand Marketing

Analytical mindset

Strong verbal and written skills

Organizational skills

People management

Job description

Overview

The Brand Marketing Team hold the overarching view of all the ways in which we engage with our customers, and in which our customers engage with our brand. They create the campaign, calendars and activations strategies that deliver our customer KPIs, and ensure consistency in how these are realised across all our customer touchpoints. The Senior Brand Marketing Manager is accountable for ensuring the brand marketing strategy and creative concepts are delivered, and in line with brand guidelines, and for driving the activity.

Responsibilities

• Develop and own the Brand & Retail Marketing Plan, taking ownership of the deployment of all brand marketing projects from brand seasonal campaign partnerships, collaborations, store re-fit's and local marketing activity.
• Maintain a full calendar of brand campaigns, partnerships and activations by liaising closely with commercial teams to align strategies, supporting effective sell-ins through impactful brand marketing initiatives.
• With the Brand Exec support, deliver end-to-end activations and campaigns across all divisions in support of the brand marketing strategy and driving the business objectives.
• Work closely with wider business stakeholders to maintain awareness of the progress of projects, any risks or barriers to project deliverables, and support in resolving these to keep projects on track.
• Hold strong relationships with Retail and Wholesale directors, Wholesale Account Managers, and external Wholesale partners to understand their unique needs and opportunities to ensure alignment of brand & retail activations created for these channels.
• Develop and maintain a sound understanding of project management principles and critical paths, working closely alongside the Marketing Project Lead.
• Work closely with the Insight Leads to understand brand health metrics and KPIs and ensure our brand campaigns are aligned with those metrics.
• Have a good working knowledge and understanding of other marketing specialisms (e.g., press, influencer, retail, social, community, content, editorial and creative design) to have a 360 view and understand the part they play in delivering the brand plan.
• Be intentional in building trusted relationships across Marketing, Channels and Creative to engage at the right time and right way to deliver the Brand Marketing objectives.
• Monitor the impact of campaigns and activations through analysis, data and insight from multiple sources to understand if they delivered the intended outcomes.
• Seek to understand gaps in knowledge and perspective and take steps to gain additional insight from internal and external sources, connecting the dots to gain a fuller picture of customer mindset and behaviours, to better align Brand Marketing plans.
• Develop good cultural awareness and understanding of socio-economic factors that influence customer sentiment and behaviour, using these to shape the plan and anticipate changes needed.
• Take the lead in defining the KPIs, forecasts and deliverables for all brand campaigns.
• Manage the Senior Brand Marketing Exec and Retail Marketing Manager effectively, setting a clear direction and key objectives to be achieved, ensuring the team is aligned and working towards those objectives, providing timely feedback and support to enable each team member to perform at their best, and empowering others to make decisions and take action.

Qualifications

• A track record of successful delivery in a similar role.
• Experience within agency or in-house marketing team in any industry.
• Experience within Brand Marketing and/or any Marketing specialism.
• A track record of delivering through others.
• Analytical mindset, able to simplify and interpret multiple data points and insights.
• Strong verbal and written skills.
• Strong attention to detail and accuracy.
• Good people management, coaching, mentoring and development skills.
• Good interpersonal and collaboration skills, emotional intelligence and self-management.
• Highly organised, good prioritisation skills.
• Builds strong genuine relationships with peers, highly collaborative approach.
• Disciplined and conscientious, results oriented.
• Tenacious, resilient and adaptable to change, can quickly shift focus.
• Change advocate with a curious, continuous learning mindset.
• Forward-thinking, innovative.
• Passion for product and the RI brand and customer.
• Passion and interest in popular culture that shapes and influences customer sentiment.

Benefits

We’re a much-loved brand with an exciting future. Our Islanders are a diverse bunch of bright, talented people who love working together - and are proud of the work they do. Progression here can take you in all kinds of directions. This is what a career at River Island is like. And this is where yours starts.

Generous 50% staff discount so you can treat yourself to the latest products, and a bargain staff shop on site! Reducing Islanders everyday expenses through discounts, benefits, financial advice, wellbeing solutions and more through the Retail Trust. A free onsite gym, subsidised restaurant & cafe to fill your needs. Various social events to socialise throughout the year. Every family is unique, we support Islanders with different family setups including enhanced maternity, paternity, adoption & fertility treatment. We also work closely with the Retail Trust to create dedicated support for all our Islanders! Flexible working is a given, on top of payday and summer early finish Fridays. Give as you earn scheme, a 'Giver Island' day each year and receive matched funding. Support with upskilling through on-the-job training and qualifications. A succession plan if you want to progress. A generous bonus scheme & private pension plan. The option to opt in for healthcare through our provider AXA. 25 days paid holiday, exclusive of Bank Holidays. Option to purchase additional holiday twice a year.

Keeping You Safe: At River Island we are committed to the safeguarding of all of our employees regardless of age or job role. We will fulfil our obligation under the Prevent duty which seeks to stop extremism and extremist views from materialising in our business. We promote and encourage the belief in British Values, including democracy, the rule of law, individual liberty and mutual respect and tolerance of different faiths and beliefs.