Regional Marketing Manager

MBM Travel Executives Ltd; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A global tour operator is seeking a Regional Marketing Manager to shape and execute impactful marketing strategies. This high-impact role requires a strategic marketer with over 5 years in regional marketing, capable of translating global brand plans into effective local campaigns. You will collaborate closely with sales and central marketing teams to prioritize opportunities and drive measurable commercial results. Excellent analytical and communication skills are essential for success in this role.

Qualifications

• 5+ years in regional or commercial marketing, preferably in travel or e-commerce.
• Strong experience managing go-to-market plans and budgets.
• Proven ability to balance brand building with commercial performance.

Responsibilities

• Develop and execute the regional marketing strategy.
• Translate global brand plans into regional campaigns.
• Work closely with sales on positioning and messaging.
• Track performance and optimize campaigns.

Skills

Regional or commercial marketing experience (5+ years)

Go-to-market strategy development

Analytical skills

Excellent communication skills

Tools

CRM tools

Analytics tools

Job description

Regional Marketing Manager

We’re partnering with a fast‑growing global tour operator to recruit an exceptional Regional Marketing Manager. This is a high‑impact role for a strategic, commercially minded marketer who can turn global brand plans into powerful regional campaigns that drive growth.

Reporting directly to the CMO, you will own the go‑to‑market strategy for your region – defining target audiences, shaping messaging, and ensuring every campaign lands with impact. You’ll collaborate closely with sales, product, and central marketing teams to prioritise opportunities, localise assets, and deliver measurable commercial results.

Key Responsibilities :

• Develop and execute the regional marketing and go‑to‑market strategy
• Translate global brand and product plans into relevant, insight‑driven regional campaigns
• Work with sales to shape positioning, sales materials, and pipeline messaging
• Gather market intelligence and act as the voice of the region to central teams
• Adapt and approve campaign messaging and creative for local audiences
• Lead regional product launches and coordinate promotional calendars
• Track performance, optimise campaigns, and drive improvements in lead quality, engagement, and conversion
• Partner with central marketing teams (performance, CRM, content) to brief, prioritise, and review activity

What You’ll Bring :

• 5+ years in regional or commercial marketing (travel, e‑commerce, or consumer services ideal)
• Strong experience developing go‑to‑market plans and managing regional budgets
• Proven ability to balance brand building with commercial performance
• Strong analytical skills with experience using dashboards, CRM, and analytics tools
• Ability to influence cross‑functional and centralised teams
• Excellent communication and storytelling skills
• Highly organised, proactive, and accountable for delivering results

This is an outstanding opportunity to join a rapidly scaling global organisation where your ideas, leadership, and impact will be truly felt.

If you’re a strategic marketer ready to shape regional growth for a leading international brand, we’d love to hear from you.