Principal Product Manager : Marketing Technology & Growth Platforms

Saragossa; England; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A global consumer experiences organization is seeking a Principal Product Manager to lead their MarTech strategy. The ideal candidate will have over 8 years of experience in digital product management with a focus on marketing technology. This role involves defining a product vision, managing key MarTech capabilities, and ensuring data-driven marketing effectiveness. The position is hybrid with 3 days required in the office, offering a competitive rate of £800 outside of IR35.

Qualifications

• 8+ years of experience in digital product management focused on marketing technology.
• Proven track record delivering complex cross-functional platforms.
• Strong analytical skills and experience with data-driven decision-making.

Responsibilities

• Define and own product vision and roadmap for MarTech.
• Lead development of customer data platforms and automation.
• Translate marketing requirements into clear product specifications.

Skills

Digital product management

Marketing technology

Data platforms

Cross-functional collaboration

Analytical mindset

Tools

CDPs

Marketing automation platforms

Experimentation tools

Analytics solutions

Job description

Longevity : 6 months rolling - high chance of going perm

Rate : £800 outside of IR35

Hybrid set up - 3 days required in office

Location : City of London

A global consumer experiences organization is seeking a Principal Product Manager to lead the strategy and evolution of its Marketing Technology ecosystem. This role sits at the intersection of data, platforms, and customer engagement and is central to driving scalable growth, personalization, and measurable marketing impact across a diverse portfolio of brands and destinations.

You will own the vision for a modern MarTech stack spanning customer data, campaign orchestration, experimentation, attribution, and marketing automation. Working closely with marketing, data, engineering, and analytics teams, you will enable more relevant, timely, and effective guest communications while building the foundation for next‑generation, data‑driven marketing capabilities.

Key Responsibilities

• Define and own the long‑term product vision and roadmap for enterprise marketing technology platforms, aligned to growth, customer engagement, and brand objectives.


• Lead the evolution of core MarTech capabilities including customer data platforms (CDP), identity and consent management, campaign orchestration, personalization, experimentation, and attribution.


• Enable seamless activation of data across paid, owned, and on‑property channels, supporting lifecycle marketing and real‑time guest engagement.


• Partner closely with marketing, CRM, analytics, data science, legal / privacy, and engineering teams to deliver scalable, compliant, and future‑ready solutions.


• Translate complex marketing, data, and regulatory requirements into clear product requirements, platform capabilities, and prioritised backlogs.


• Identify and pilot AI‑driven use cases such as predictive segmentation, next‑best‑action, content optimisation, and automated campaign decisioning.


• Establish measurement frameworks to assess marketing effectiveness, incrementality, and ROI, leveraging experimentation and analytics at scale.


• Lead Agile product delivery, driving cross‑functional alignment, clear decision‑making, and high‑quality execution.


• Act as a change agent, raising the bar for marketing maturity, data literacy, and platform‑driven growth across a matrixed organisation.

Qualifications & Experience

• 8+ years of experience in digital product management, with a strong focus on marketing technology, data platforms, or growth systems.


• Hands‑on experience with MarTech ecosystems such as CDPs, marketing automation platforms, experimentation tools, and analytics solutions.


• Background in media & entertainment, travel, hospitality, or similarly high‑volume consumer industries is strongly preferred.


• Proven ability to deliver complex, cross‑functional platforms that serve multiple brands, regions, or business units.


• Strong analytical mindset, with experience using data to drive prioritisation, experimentation, and measurable outcomes.


• Deep understanding of customer data, identity resolution, consent, and privacy considerations (e.g., GDPR, CCAO).


• Ability to simplify complexity, influence senior stakeholders, and operate effectively in large or matrixed organisations.


• Ownership mentality, bias for action, and comfort operating at both strategic and execution levels.