Paid Search Executive

Brompton Bicycle; Greenford; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading bicycle manufacturer in Scotland is seeking a results-driven Paid Search Executive to join its Digital Marketing team. This role involves managing and optimizing paid search campaigns, contributing to global product launches, and developing strategic marketing insights. The ideal candidate should have experience with Google Ads and Search Ads 360, along with strong analytical skills to drive performance and growth. The position offers a full-time commitment in a fast-paced environment.

Qualifications

• Hands-on experience managing campaigns in Google Ads and Search Ads 360.
• Strong analytical mindset with the ability to translate data into strategic actions.
• Familiarity with tools such as Motion, Squared.IO, and Google Tag Manager is advantageous.

Responsibilities

• Execute and optimise paid search campaigns using tools like Google Ads.
• Conduct daily performance checks to ensure campaigns run efficiently.
• Develop compelling brand-aligned ad copy in line with the brand platform.

Skills

Google Ads

Search Ads 360

Performance Max

YouTube Discovery

Analytical thinking

Audience targeting

Proactive problem-solving

Data analysis

Tools

Google Tag Manager

Squared.IO

Motion

Google Merchant Center

Job description

Paid Search Executive

Paid Search Executive Digital Marketing

Location : Greenford

Department : Digital Marketing

Reports to : Global Search Marketing Manager

We’re looking for a results‑driven and analytical Paid Search Executive to join our Digital Marketing team during an exciting period of transformation and growth. Reporting to the Global Search Marketing Manager you’ll play a vital role in the day‑to‑day management and optimisation of our paid search campaigns – our largest and fastest‑growing channel.

Following a recent move to bring all paid media activity in‑house we’ve already seen exceptional performance gains and are now focused on scaling further. This is an opportunity to make a meaningful impact in a high‑growth environment working on global campaigns across the US, APAC, UK and EU.

You’ll support the end‑to‑end execution of Paid Search and YouTube campaigns working closely with the Paid Social ECOM and wider marketing teams. With a strong eye for numbers and strategic thinking you’ll interpret campaign data into actionable insights to drive performance efficiency and growth of our DTC proposition.

This is more than just a role – it’s a chance to contribute to global product launches, test cutting‑edge marketing strategies and be part of a fast‑paced entrepreneurial culture where your ideas and execution will shape the brand’s digital future.

Key Responsibilities

• Execute and optimise paid search campaigns using tools such as Google Ads, Search Ads 360 and Squared.IO to deliver on budget and KPI targets.
• Conduct daily performance checks and routine maintenance to ensure campaigns run efficiently and effectively.
• Develop compelling brand‑aligned ad copy in line with our evolving brand platform Life Unfolded.
• Collaborate with the Paid Social team to support full‑funnel cross‑platform strategies and asset sharing.
• Work alongside our Data Analyst to identify performance trends and growth opportunities through data analysis and insight generation.
• Contribute to the testing and development roadmap by trialling new strategies and initiatives across multiple markets.
• Support strategic planning and innovation efforts aimed at improving account performance and scalability.
• Perform regular campaign audits, A/B testing and ad experiments to drive continual improvement.
• Assist with the optimisation and maintenance of Google Merchant Center stores and test feed‑based strategies.
• Collaborate with the CRM team to refine and test audience targeting approaches to enhance efficiency and effectiveness.
• Maintain a proactive insight‑driven approach to ad copy and landing page testing with the goal of increasing conversion rates.
• Utilise tools such as Squared.IO to optimise our accounts through strategic changes and optimisations and using a new platform Motion to review YouTube creative performance and report on outcomes.

What We’re Looking For

• Hands‑on experience managing campaigns in Google Ads and Search Ads 360.
• Experience with YouTube Discovery, Smart Shopping and Performance Max (PMAX) campaigns is a strong plus.
• Demonstrated ability to build launch and optimise search campaigns with a focus on measurable outcomes.
• Solid understanding of audience targeting both in‑platform and via first‑party data.
• Strong analytical mindset with the ability to translate data into strategic actions.
• A self‑starter with a commercial mindset and a proactive approach to problem‑solving.
• Familiarity with tools such as Motion, Squared.IO, Google Tag Manager and Google Merchant Center is advantageous.

Employment Type: Full‑Time

Experience: years

Vacancy: 1