Midweight Copywriter

VML; Greater London; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading creative agency in Greater London is seeking a Midweight Copywriter to create engaging CRM content for a top car group. You will work closely with cross-functional teams to develop impactful communications across various digital platforms. The ideal candidate will have a strong copywriting background, excellent attention to detail, and the ability to manage multiple projects. This role supports a hybrid work model, fostering creativity and collaboration.

Benefits

Hybrid working model

Creative team environment

Qualifications

• Proven experience as a Copywriter or CRM specialist, ideally in an agency.
• Excellent verbal and written communication skills.
• Strong ability to manage multiple tasks and meet deadlines.

Responsibilities

• Craft and proofread high-quality CRM content.
• Collaborate with teams on content strategy.
• Ensure brand consistency across all communications.

Skills

Copywriting

CRM strategy

Collaboration

Attention to detail

SEO principles

Tools

Content management systems

CRM tools

Job description

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

The Role

We're looking for a talented and enthusiastic Midweight Copywriter to join our team, focusing on one of the world's leading car groups. You'll play a key role in crafting engaging and effective copy for a diverse range of CRM communications, including Direct Mail, Email, SMS, MMS, and various digital and social platforms.

The ideal candidate will have demonstrable experience in creating compelling content that contributes to customer engagement, supports loyalty initiatives, and helps drive business objectives. You will collaborate closely with marketing specialists, content strategists, and designers, contributing to impactful email campaigns, persuasive marketing messages, and effective CRM content. This role requires a solid understanding of customer behaviour and strong copywriting skills, with a desire to further develop your expertise in the automotive sector.

What You'll Be Doing

• Crafting, editing, and proofreading high-quality CRM content for newsletters, emails, landing pages, and other digital platforms, under the guidance of senior team members.
• Actively collaborating with cross-functional teams to contribute to content strategy and support customer engagement efforts.
• Applying insights from customer data to understand audience needs and preferences, and informing copy decisions.
• Diligently ensuring brand consistency in style, tone, and voice across all CRM communications.
• Assisting in the development of creative concepts and ideas for CRM campaigns.

What You Bring

• Proven experience as a Copywriter, CRM specialist, or similar role, preferably within an agency or fast-paced in-house environment.
• Proficiency in interpreting and effectively adopting the distinct writing style and tone of voice for various brands.
• Familiarity with content management systems and CRM tools.
• An understanding of SEO principles and how they apply to content creation.
• Excellent written and verbal communication skills, with a keen eye for detail and grammar.
• A demonstrated ability to manage multiple tasks and meet deadlines while maintaining high-quality work.

Key Responsibilities

• Produces clear, concise, and engaging copy that is on-brand, on-message, and targeted to the intended audience.
• Presents ideas and copy effectively to internal teams and, on occasion, supports senior team members in client presentations.
• Possesses a solid comprehension and understanding of brand continuity, brand guidelines, and brand positioning.
• Actively participates in feedback sessions on creative briefs and proposed work, contributing to creative quality and collaborative processes.
• Develops an eye for identifying potential opportunities for creative work, with guidance from senior colleagues.
• Executes creative copy efficiently and effectively, following the direction of Creative Directors and senior copywriters.

Additional Information

We are seeking a detail-oriented individual with a natural curiosity, a proactive attitude, and a strong passion for writing. A portfolio showcasing previous written work, particularly in CRM campaigns and demonstrating an ability to craft engaging, attention-grabbing content, will be highly beneficial during the selection process.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.