Marketing Specialist

MHRA; Greater London; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A prominent healthcare regulatory agency in the UK is seeking a Marketing Specialist to develop B2B marketing strategies. This full-time role involves project management of marketing plans and engagement with internal clients. The position operates on a hybrid work model, requiring a minimum of 8 days on-site per month. Applicants should have strong communication skills and experience in data analysis and marketing campaigns. A professional qualification is desirable. Closing date for applications is January 2, 2026.

Qualifications

• Strong experience of analysing data to develop marketing strategies.
• Demonstrable experience in brand management and marketing communications.
• Ability to deliver timely and quality results in project management.

Responsibilities

• Lead development and implementation of B2B marketing strategies.
• Project-manage marketing plans, meeting targets and deadlines.
• Commission market research and represent customer voice in decisions.

Skills

Communicating and influencing

Delivering at pace

Data and analysis

Marketing campaigns

Education

Professional qualification (e.g. CIM or equivalent)

Job description

We are currently looking for a Marketing Specialist to join our Communications and Engagement Function within the Enablement group.

This is a full-time opportunity, on a fixed term contract until 31st March 2027 basis. The role will be based in 10 South Colonnade, Canary Wharf London, E14 4PU. Please be aware that this role can only be worked in the UK and not overseas.

Government departments and agencies are working towards implementing a minimum 60% attendance in office sites.

We are currently implementing a flexible, hybrid way of working, with a minimum of 8 days per month working on site to enable the collaboration and contact with partners and stakeholders needed to deliver MHRA business. Attendance on site is driven by business needs so depending on the nature of the role, this can flex up to 12 days a month, with the remainder of time worked either remotely or in the office. Some roles will need to be on site more regularly.

Who are we?

The Medicines and Healthcare products Regulatory Agency enhance and improve the health of millions of people every day through the effective regulation of medicines and medical devices, underpinned by science and research.

The MHRA Communications and Engagement function is a multi‑award‑winning team that has a consistent track‑record of achievement and providing value for money. Our focus is to support the agency to deliver its business outcomes by putting patients and the public at the centre of all our work. We are organised in the following teams: News and Media, Communications, Patient and Public Stakeholder Engagement and Customer Experience. This role is in our Communications team, responsible for internal communications, risk and safety and communications and marketing.

What’s the role?

• Lead the development and implementation of B2B marketing and communications strategies to support activities encapsulated by the master brand and product brands, including our regulatory reform programmes. For example, a current focus is on supporting implementation of new clinical trials regulations and the development of related services that encourage innovation in clinical trials in the UK.

• Embed commercial approaches with internal clients and encourage activities that improve reputation, increase income, sales and market share in the UK and globally of the MHRA’s products and services.

• Integrate marketing and communications activities into strategic communications, customer engagement and media priorities wherever possible, supporting our Customer Experience Centre in proactive and reactive customer engagement and query handling.

Key responsibilities:

• Lead the development of cost effective B2B marketing strategies with measurable outcomes.

• Project‑manage development and delivery of product and service propositions, marketing plans, including digital, brand and strategic communications, meeting targets, deadlines and budgets, through matrix project teams.

• Commission market research and marketing support from external agencies and act to represent the customer voice in product and service decision‑making, as necessary.

• Work closely with others in the Communications and Engagement group and with senior managers across the agency to increase their understanding of marketing and communications and to develop B2B marketing plans.

Who are we looking for?

• Communicating and influencing: Communicate purpose and direction with clarity, integrity and enthusiasm. Respect the needs, responses and opinions of others. Turn complex ideas and concepts into understandable and accessible communications.
• Delivering at pace: Take responsibility for delivering timely and quality results with focus and drive. Demonstrate effective digital and integrated marketing planning, project and time management skills, with the ability to work to own initiative while driving delivery across matrix teams.
• Data and analysis: Strong experience of analysing data (e.g. market research, customer data) and audience behaviour (e.g. customer insights and behavioural insights) to develop relevant product and service propositions and effective marketing strategies and plans.
• Marketing campaigns: Demonstrable experience of brand management and in developing and executing effective digital and integrated B2B and B2G marketing communications and campaigns, on time and within budget.
• A relevant professional qualification along with membership of a relevant professional body (e.g. CIM or equivalent) is desirable.

Person Specification

Method of assessment: A = Application, T = Test, I = Interview, P = Presentation

Behaviour Criteria:

• Communicating and Influencing (A, I, P)
• Delivering at Pace (A, I)

Experience Criteria:

• Data and analysis: Strong experience of analysing data (e.g. market research, customer data) and audience behaviour (e.g. customer insights and behavioural insights) to develop relevant product and service propositions, effective marketing strategies and plans and to inform high quality advice, options and recommendations (A, I).
• Marketing campaigns: Demonstrable experience of brand management and in planning and executing effective digital and integrated B2B and B2G marketing communications and campaigns, on time and within budget (A, I, P).

Technical Criteria:

• A relevant professional qualification along with membership of a relevant professional body (e.g. CIM or equivalent) is desirable (A).

Strengths Criteria:

• Strategic (I)
• Influencer (I)
• Explainer (I)

The selection process

We use the Civil Service Success Profiles to assess our candidates. Online application form, including questions based on the Behaviour, Experience and Technical Success Profiles.

• Online application form, including questions based on the Behaviour, Experience and Technical Success Profiles. Please ensure all application questions are completed in full; your application may not be considered if any responses are left blank. Our applications are CV blind, and our Hiring Managers will not be able to access your CV when reviewing your application.
• Presentation, to be prepared as part of your interview, with further information being supplied when you reach this stage.
• Interview, which can include questions based on the Behaviour, Experience, Technical and Strengths Success Profiles.

In the instance that we receive a high number of applications, we will hold an initial sift based on the lead criteria of candidates demonstrating the following.

• Marketing campaigns: Demonstrable experience of brand management and in planning and executing effective digital and integrated B2B and B2G marketing communications and campaigns, on time and within budget.
• A relevant professional qualification along with membership of a relevant professional body (e.g. CIM or equivalent) is desirable.

Applicants are assessed on whether they meet any mandatory requirements as well as the necessary skills and experience for the role. Applications are scored based on the competency‑based answers provided – ensure you have read these thoroughly and allow sufficient time. You can view the competencies for this role in the job description.

If you require any disability related adjustments at any point during the process, please contact [e-mail] as soon as possible.

Closing dates

Closing date: 2nd January 2026

Shortlisting date: from 7th January 2026

Interview date: from 14th January 2026

If you need assistance applying for this role or have any other questions, please contact [e-mail].

Successful candidates must pass a disclosure and barring security check as well as animal rights and pro‑life activism checks. People working with government assets must complete basic personnel security standard checks.

Certain roles within the MHRA will require post holders to have vaccinations, and in some circumstances, routine health surveillance. These roles include:

• Laboratory‑based roles working directly with known pathogens
• Maintenance roles, particularly those required to work in laboratory settings
• Roles that involve visiting other establishments where vaccination is required
• Roles required to travel overseas where specific vaccination may be required

Applicants who are successful at interview will be, as part of pre‑employment screening subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment. A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5 year period following a dismissal for carrying out internal fraud against government.

Any move to the MHRA from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax‑Free Childcare. Determine your eligibility here.

Successful candidates may be subject to annual Occupational Health reviews dependent on role requirements. If you have any queries, please contact [e-mail].