Marketing Manager

EQUINE AMERICA; Horsham; On-site; GBP 40,000 - 60,000; Full time

Job summary

A global leader in the supplement industry based in West Sussex is seeking an experienced Marketing Manager. This role involves developing and executing marketing strategies, managing agency relationships, and leading an in-house team. The ideal candidate has strong skills in marketing channels and analytics, along with a degree in a related discipline. The position is full-time and offers a strategic opportunity for someone passionate about brand growth and engagement.

Qualifications

• Strong understanding of key ecommerce applications.
• Excellent proficiency in MS Office applications.
• Desirable experience in the Equine or Pet industry.
• Highly organized and able to work both in a team and independently.

Responsibilities

• Develop and implement the company’s overall marketing strategy.
• Manage relationships with external agencies and oversee the in-house marketing team.
• Plan and execute multi-channel marketing campaigns.
• Monitor and report on the effectiveness of marketing campaigns.
• Manage the marketing budget and ensure compliance with guidelines.

Skills

Marketing strategy development

Relationship management

Team leadership

Multi-channel marketing

Data analytics

Education

Degree in a related discipline

Tools

Google Analytics

CMS

MS Office

Job description

We are a global leader in the equine, pet and human supplement industry based in West Sussex. We are looking for an experienced marketing manager to join our team, with proven experience and success across multiple types of marketing.

The ideal candidate will be responsible for developing and executing the company's marketing strategy, managing relationships with external agencies, and overseeing an in-house team. You will play a key role in growing brand awareness, driving engagement, and supporting sales across both B2B and B2C channels. Reporting directly to the company directors, this is a hands-on and strategic role ideal for someone with a deep understanding of marketing.

Key responsibilities include:

• Develop and implement the company’s overall marketing strategy in line with business goals
• Manage relationships with external agencies (e.g. creative, digital, media, PR), ensuring deliverables meet expectations, timelines, and budgets
• Lead, mentor, and support the in-house marketing team, fostering collaboration and performance
• Plan and execute multi-channel marketing campaigns, including digital, print, email, social media, and events
• Monitor and report on the effectiveness of marketing campaigns using data and analytics tools. This will include regular updates and strategic insights to company directors, including campaign performance, ROI, and market trends
• Oversee the development and maintenance of brand identity and messaging across all platforms
• Manage the marketing budget, ensuring cost-effective strategies and accurate financial reporting
• Collaborate with internal departments (e.g., sales, product, customer service) to align marketing efforts with business objectives
• Identify market opportunities and customer insights to drive campaign development and positioning
• Ensure all marketing activities comply with relevant legal, data protection, and brand guidelines
• Stay up to date with industry trends, competitor activity, and emerging marketing tools and technologies
• Oversee the production of marketing assets and content, ensuring consistency and quality across channels

Key performance indicators:

• Marketing budget management
• Website traffic and conversion rates
• Email marketing sign-ups and CTR
• D2C and B2B lead generation and retention

Experience & Requirements:

• Strong understanding of key ecommerce applications (CMS / Google Analytics)
• Excellent proficiency in MS Office applications
• Experience within the Equine or Pet industry is desirable but not required
• Exceptional team player
• Candidates will need to be highly organised, intelligent and happy to work as part of a team as well as independently.
• Educated to degree level in a related discipline