Marketing Manager

Grafters Recruitment Consultants Ltd; Hailsham; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading recruitment consultancy in Hailsham is seeking a Marketing Specialist to develop and implement marketing strategies aimed at enhancing brand visibility and achieving sales targets. Responsibilities include planning events, creating marketing materials, managing social media content, and collaborating with external agencies. Ideal candidates will have strong organizational skills, creativity, and experience with design software. This role demands flexibility and a proactive approach to marketing challenges.

Qualifications

• Proven budgetary and analytics experience required.
• Ability to work outside normal office hours when required.
• Good time and project management skills essential.

Responsibilities

• Produce, implement and review an annual Marketing and Communication Plan.
• Handle UK and overseas exhibitions and events coordination.
• Manage the activity and contribution of the Marketing Assistant.

Skills

Excellent organisational abilities

Excellent attention to detail

Good creativity and new idea generation

Excellent written and verbal communication skills

Strong IT skills

Tools

Adobe InDesign

Photoshop

Mailchimp

Job description

Overview

JOB PURPOSE: Working within the Company brand values, mission statement and vision, carry out marketing and promotional activities across all divisions of the Company, to further develop the Company's International brand recognition and support the achievement of sales targets.

Key Attributes

• Excellent organisational abilities
• Excellent attention to detail
• Good creativity and new idea generation
• Excellent written and verbal communication skills
• Strong IT skills - preferably with design and marketing software such as Adobe InDesign and Photoshop, Mail Chimp, Social Media analytics software etc. Experience of web CMS systems and CRM.
• Hard working - prepared to work outside of normal office hours when required
• Proven budgetary and analytics experience
• Good time and project management - able to multi-task and work efficiently to deadlines

Main Responsibilities

1. Within the framework of the Company-wide sales and marketing strategy and agreed marketing budgets, produce, implement and review an annual Marketing and Communication Plan to include:
2. Digital & print advertising strategy
3. Social Media strategy
4. Exhibition, events & sponsorship programme
5. New Product launch programme
6. Brand and sustainability messaging
7. Oversee and/or carry out the organisation, administration and coordination of:
8. UK and Overseas exhibitions
9. Sales literature - including brochures, datasheets and regulatory documentation
10. Brand ambassador engagement and content generation
11. Advertising and editorial copy for all marketing channels
12. Press release generation and case study/ whitepaper copywriting in liaison with technical department.
13. Creation of Newsletters, mailshots and e-shots. Distribute though e-mail software.
14. Data segmentation and management (in conjunction with sales teams).
15. Point of sale material
16. Packaging design
17. Social media posts and related content - imagery and video.
18. Customer surveys
19. To manage the activity and contribution of the Marketing Assistant, which may include, but not be limited to website management, news blog updates, social media updates, eShot creation, event organisation, Data Management (CRM, Mailchimp, website, media contacts), social media and web analytics, in-house literature design, administrative tasks and other ad hoc requirements.
20. To work in conjunction with US based Marketing Executive, setting the and within the company-wide marketing and brand strategy framework, work with them to build brand visibility and awareness in the USA.
21. When required and within agreed budgets, work with trusted marketing, design & creative contractors or other agencies to assist in marketing activity, including, copy writing, website management & SEO, production of new printed and on-line sales literature, videos, photography and other marketing collateral.
22. Ensure website is up to date in terms of images, technical data, contact information, new products & Work with external SEO agency to ensure the website is effectively optimised relating to the company's marketing & sales strategy. Work with external agencies to facilitate this where necessary. This is to include assisting in the development of new websites when appropriate.
23. We endeavour to reply to all applications, however, if you haven`t heard from us within 7 days, you have been unsuccessful with this particular role. You are very welcome to apply to future advertisements placed by Grafters Recruitment Consultants / Grafters Accountancy Personnel