Marketing Executive

CEY SINGAPORE PTE. LTD.; Greater London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading café company in Greater London is looking for a Marketing Specialist to develop marketing strategies and grow brand awareness. Responsibilities include managing social media presence, creating engaging content, planning promotions and events, and analyzing customer feedback. The successful candidate will track marketing budgets and measure campaign performance. Ideal for someone eager to drive growth in a dynamic environment and make a significant impact on customer engagement.

Responsibilities

• Develop and implement marketing plans to increase cafe and brand awareness.
• Conduct market research to identify customer trends and opportunities.
• Manage and grow sales on social media platforms.
• Create engaging content to promote menu items and in-store experiences.
• Plan and coordinate in-store promotions and events.
• Ensure consistent brand messaging across all channels.
• Collect and analyze customer feedback.
• Track and manage marketing budget.

Job description

Job Scope / Responsibilities:

1. Marketing Strategy & Planning

• Develop and implement marketing plans to increase cafe and brand awareness.
• Conduct market research to identify customer trends, competitor activities, and new opportunities.
• Plan and execute seasonal, holiday, or special event campaigns (e.g., coffee festivals, Christmas promos, etc.).

2. Social Media & Digital Marketing

• Manage and grow the sales products via social media platforms (Instagram, Facebook, TikTok, Shopee etc.).
• Create engaging content (photos, videos, stories, reels) to promote menu items and in-store experiences.
• Monitor analytics and engagement rates, and adjust digital strategies accordingly.
• Respond to customer inquiries and reviews online.

3. Promotions & Events

• Plan and coordinate in-store promotions, loyalty programs, and collaborations with local influencers or brands.
• Organize café events such as live music nights, coffee workshops, or tasting sessions.
• Partner with local businesses, communities, or food delivery platforms for cross-promotions.

4. Branding & Visual Merchandising

• Ensure consistent brand messaging across all channels.
• Work with the design team or use tools (like Canva) to create posters, flyers, menus, and digital ads.
• Maintain attractive in-store visual merchandising and signage.

5. Customer Engagement & Retention

• Collect and analyze customer feedback to improve marketing and service strategies.
• Design and manage customer loyalty programs (e.g., stamp cards, point systems).
• Monitor customer satisfaction and suggest improvements to enhance the café experience.

6. Budget Management & Reporting

• Track and manage marketing budget.
• Measure ROI for all campaigns and provide regular performance reports.
• Recommend cost-effective strategies for outreach and growth.