Marketing Automation Specialist: Drive Lead Nurture & Campaigns

JAM IT Consultancy Ltd; Bracknell; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A leading provider of marketing solutions in Bracknell is seeking a Marketing Automation Specialist to enhance lead nurturing and support marketing campaigns. This role involves managing Adobe Marketo, maintaining high-quality marketing databases, and overseeing the qualification of Marketing Qualified Leads. Candidates should have proven experience with marketing automation platforms and strong communication skills. The position is office-based with a hybrid working policy requiring commuting 3-4 days a week.

Qualifications

• Experience with Enterprise-level Marketing Automation platforms like Adobe Marketo.
• Proven experience in developing and nurturing leads from marketing campaigns.
• Ability to analyze campaign data effectively.

Responsibilities

• Manage the Marketing Automation platform to optimize lead nurture.
• Oversee the qualification of Marketing Qualified Leads for the Sales team.
• Support campaign work across international marketplaces.

Skills

Experience with Marketing Automation platforms

Communication skills

Analytical skills

Creative thinking

Tools

Adobe Marketo

CRM software

Job description

A leading provider of marketing solutions in Bracknell is seeking a Marketing Automation Specialist to enhance lead nurturing and support marketing campaigns. This role involves managing Adobe Marketo, maintaining high-quality marketing databases, and overseeing the qualification of Marketing Qualified Leads. Candidates should have proven experience with marketing automation platforms and strong communication skills. The position is office-based with a hybrid working policy requiring commuting 3-4 days a week.