Marketing Automation Specialist

Global Relay; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading technology firm in Greater London is seeking a Marketing Automation Specialist to manage automated marketing campaigns and enhance customer engagement. The ideal candidate will have 2-4 years of experience in marketing automation, advanced skills in Salesforce Marketing Cloud, and a knack for data-driven strategies. You will be responsible for executing marketing campaigns, segmentation, and A/B testing, contributing to improved conversion rates. Join a dynamic team dedicated to innovation and career growth.

Benefits

Competitive compensation

Career mentoring

Dynamic team environment

Qualifications

• Minimum of 2 - 4 years of experience in marketing automation or CRM.
• Advanced proficiency in Salesforce Marketing Cloud (SFMC).
• Demonstrated experience using data to drive campaign improvements.
• Knowledge of email deliverability and data privacy regulations.
• Proven ability to manage multiple projects and meet deadlines.

Responsibilities

• Own the setup, execution, and optimisation of automated marketing campaigns.
• Build and maintain automation journeys and customer workflows.
• Develop audience segmentation and personalisation logic.
• Execute A/B testing strategies to improve campaign performance.
• Analyse metrics and report insights to inform strategy.

Skills

HTML

AMPScript

Data-driven mindset

Analytical skills

Organizational skills

Communication skills

Problem-solving skills

Attention to detail

Tools

Salesforce Marketing Cloud (SFMC)

Job description

Who we are:

For over 25 years, Global Relay has set the standard in enterprise information archiving with industry-leading cloud archiving, surveillance, eDiscovery, and analytics solutions. We securely capture and preserve the communications data of the world’s most highly regulated firms, giving them greater visibility and control over their information and ensuring compliance with stringent regulations.

Though we offer competitive compensation and benefits and all the other perks one would expect from an established company, we are not your typical technology company. Global Relay is a career-building company. A place for big ideas. New challenges. Groundbreaking innovation. It’s a place where you can genuinely make an impact – and be recognized for it.

We believe great businesses thrive on diversity, inclusion, and the contributions of all employees. To that end, we recruit candidates from different backgrounds and foster a work environment that encourages employees to collaborate and learn from each other, completely free of barriers.

We are looking for someone who’s results-driven and a great communicator, able to turn complex information and data into something clear and easy to understand. You’ll be joining a dynamic team where you’ll thrive working with others, while also having the freedom to take the lead and make things happen on your own.

Your role:

The Marketing Automation Specialist is responsible for utilising SFMC (and similar tech) to develop, execute, and optimise automated marketing campaigns that drive customer engagement, lead nurturing, and conversion.

This role plays a key part in improving marketing efficiency through data-driven automation, personalisation, and campaign performance.

Your responsibilities:

• Own the end-to-end setup, execution, and optimisation of automated marketing campaigns across channels (email and SMS)
• Build and maintain complex automation journeys, customer workflows, and triggers using Salesforce Marketing Cloud (SFMC)
• Develop and manage audience segmentation, data selections, and personalisation logic to enhance targeting and engagement
• Execute A/B testing strategies to continuously improve open rates, click-through rates, and conversion performance
• Analyse campaign metrics and report actionable insights to key stakeholders to inform strategy and decision-making
• Develop and maintain forms, landing pages, and data capture mechanisms to support lead generation and event marketing activities
• Stay current on marketing automation best practices, new technologies, and industry trends to recommend and implement innovative solutions

About you:

• Minimum of 2 - 4 years of experience in marketing automation or CRM
• Advanced proficiency in Salesforce Marketing Cloud (SFMC)
• Demonstrated experience using data to drive campaign improvements and achieve measurable business outcomes
• Knowledge of email deliverability best practices and data privacy regulations
• Proven ability to prioritise, manage multiple projects, and meet deadlines in a fast-paced environment
• Ability to work collaboratively with stakeholders across marketing, sales, and technology teams

Key Skills

• Proficiency in HTML and AMPScript
• Data-driven mindset with strong attention to detail
• Excellent analytical, organisational, and communication skills
• Strong problem-solving and troubleshooting skills
• Commitment to continuous improvement and innovation
• Customer-centric and performance-focused

What you can expect:

At Global Relay, there’s no ceiling to what you can achieve. It’s the land of opportunity for the energetic, the intelligent, the driven. You’ll receive the mentoring, coaching, and support you need to reach your career goals. You’ll be part of a culture that breeds creativity and rewards perseverance and hard work. And you’ll be working alongside smart, talented individuals from diverse backgrounds, with complementary knowledge and skills.

Global Relay is an equal-opportunity employer committed to diversity, equity, and inclusion.

We seek to ensure reasonable adjustments, accommodations, and personal time are tailored to meet the unique needs of every individual.

To learn more about our business, culture, and community involvement, visit www.globalrelay.com.