Lifecycle Marketing Manager

Better placed recruitment; City Of London; Hybrid; GBP 60,000 - 65,000; Full time

Job summary

A fast-growing consumer finance business in London is seeking a Commercial Manager to drive growth across key in-life programmes. This strategic role requires 3–5 years of experience in a commercial, product, or marketing role, focusing on customer-centric marketing and collaboration across teams. The position offers a salary of £60,000 – £65,000 plus bonus and benefits, with a hybrid working model.

Qualifications

• 3–5 years’ experience in a commercial, product, or marketing role.
• Strong background in managing lifecycle campaigns and driving commercial outcomes.
• Excellent communication skills, able to influence and collaborate across teams.

Responsibilities

• Drive balance growth across key in-life programmes.
• Shape customer journeys and optimise performance.
• Work cross-functionally to ensure end-to-end delivery of impactful programmes.

Skills

Project management

Lifecycle campaign management

Customer-first marketing

Communication skills

Job description

Commercial Manager

London | Hybrid (flexible working, minimum 3 days in the office over 2 weeks)

Salary | £60,000 – £65,000 + bonus + benefits

We’re supporting a fast-growing, PE-backed consumer finance business that is redefining the customer experience in financial services. With strong leadership, an ambitious growth trajectory, and a collaborative culture, this is an opportunity to make a real impact in a business that values innovation, customer-first thinking, and commercial results.

The Role

As Commercial Manager, you’ll be responsible for driving balance growth across key in-life programmes including Balance Transfers, Money Transfers, and Installment Plans. This is a strategic, data-led role where you’ll shape customer journeys, optimise performance, and ensure that every campaign is competitive, compliant, and customer-centric.

You’ll work cross-functionally with teams across Analytics, CRM, Product, Tech, Operations and Legal, ensuring end-to-end delivery of impactful programmes. Acting as the voice of the customer, you’ll use data and insights to inform campaign design, embed a test-and-learn culture, and drive measurable growth and engagement.

About You

We’re looking for someone with:

• 3–5 years’ experience in a commercial, product, or marketing role

• Strong background in managing lifecycle campaigns and driving commercial outcomes

• Excellent project management skills with the ability to handle multiple initiatives in a fast-paced environment

• Passion for customer-first marketing with a commercial edge

• Excellent communication skills, able to influence and collaborate across teams

• Legal and commercial awareness of in-life programmes a strong advantage

Industry experience in financial services would be ideal, but candidates from other highly regulated industries (e.g. telecoms, utilities) will also be considered.