Lifecycle Marketing Lead - SaaS Growth & CRM Automation

Seon; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading fraud prevention company is seeking a strategic lifecycle marketer to lead its marketing automation efforts. The role requires over 5 years of hands-on experience in CRM programs within a SaaS environment, combining technical expertise with creativity. You will be responsible for designing impactful campaigns, optimizing engagement, and driving revenue growth. Strong analytical skills and a proactive problem-solving approach are essential. Join us in our mission to enhance buyer education and deliver exceptional customer journeys.

Qualifications

• 5+ years of experience in lifecycle marketing in a SaaS environment.
• Proven ability to create measurable growth through CRM.
• Strong analytical mindset for campaign performance evaluation.

Responsibilities

• Own the email and marketing automation strategy across new business.
• Design and execute campaigns that deliver measurable revenue impact.
• Develop performance reporting to track engagement and revenue influence.

Skills

CRM program management

Campaign optimization

Data analysis

Customer segmentation

A/B testing

Tools

CRM tools

Email Service Providers (ESPs)

Job description

A leading fraud prevention company is seeking a strategic lifecycle marketer to lead its marketing automation efforts. The role requires over 5 years of hands-on experience in CRM programs within a SaaS environment, combining technical expertise with creativity. You will be responsible for designing impactful campaigns, optimizing engagement, and driving revenue growth. Strong analytical skills and a proactive problem-solving approach are essential. Join us in our mission to enhance buyer education and deliver exceptional customer journeys.