Lead BI Developer

Launch Potato; Remote; GBP 87,000 - 110,000; Full time

Job summary

A profitable digital media company is seeking a Business Intelligence Analyst to drive revenue and margin growth across digital properties. The ideal candidate will have over 5 years of experience in BI analytics and digital marketing. Responsibilities include delivering actionable analyses, standardizing dashboards, and ensuring data integrity. The role offers a competitive salary package between $120,000 to $150,000 per year and supports a remote-first team culture.

Benefits

Profit-sharing

Bonus

Competitive benefits

Qualifications

• Minimum of 5 years in business intelligence or analytics in digital media or performance marketing.
• Experience in BI analytics or marketing/data science roles with digital marketing exposure.
• Experience in digital media or performance marketing industries.

Responsibilities

• Deliver actionable business intelligence and strategic insights that drive revenue and margin growth.
• Clean, standardize, and document stakeholder-facing dashboards in Looker.
• Identify and resolve reporting inconsistencies and discrepancies.
• Partner with FP&A and product teams to ensure alignment of data.
• Deliver ad hoc strategic analyses with clear recommendations.

Skills

Advanced SQL

Looker proficiency

Strong business acumen

Cross-functional communication skills

Job description

Overview

Launch Potato is a profitable digital media company that reaches over 30M monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Why join us

At Launch Potato you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

Base salary

$120,000 to $150,000 per year

Must have

• Experience BI analytics or marketing/data science roles with digital marketing exposure.
• Experience in digital media or performance marketing industries.
• Advanced SQL and Looker proficiency.
• Strong business acumen and cross-functional communication skills.

Experience

Minimum of 5 years in business intelligence or analytics in digital media or performance marketing.

Your role

Deliver actionable business intelligence and strategic insights that drive revenue and margin growth across Launch Potato’s digital properties.

Outcomes (Performance Expectations)

• Clean, standardize, and document stakeholder-facing dashboards in Looker with aligned definitions and metrics within the first 60 days.
• Identify and resolve at least five inconsistencies or discrepancies in reporting logic within the first 90 days.
• Partner with FP&A and product teams to ensure 100% alignment between financial and operational data by the end of the second quarter.
• Deliver ad hoc strategic analyses with clear financial or strategic recommendations, averaging one per month.
• Lead and document improvements to at least two core Looker Explores or dashboard structures to enable scalable self-service by end of H1.
• Analytical Rigor: Seeks data integrity and challenges assumptions to ensure accuracy.
• Business Acumen: Ties insights to outcomes; thinks beyond the dashboard.
• Communication: Distills complex data into simple narratives for technical and non-technical stakeholders.
• Ownership: Delivers timely insights and updates; proactively surfaces blockers or gaps.
• Collaboration: Forms strong partnerships across product, media, and finance teams.

Competencies

• Analytical Rigor: Seeks data integrity and challenges assumptions to ensure accuracy.
• Business Acumen: Ties insights to outcomes; thinks beyond the dashboard.
• Communication: Distills complex data into simple narratives for technical and non-technical stakeholders.
• Ownership: Delivers timely insights and updates; proactively surfaces blockers or gaps.
• Collaboration: Forms strong partnerships across product, media, and finance teams.

Total compensation

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing, bonus, and competitive benefits. Launch Potato is a performance-driven company which means future increases will be based on company and personal performance, not annual cost of living adjustments.

Apply

Want to accelerate your career? Apply now!

Equal Employment Opportunity

Since day one we’ve been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.