Influencer Strategy Director: Lead Culture Campaigns

Publicis Groupe Holdings B.V; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A global media agency in Greater London is looking for an Influencer Strategy Director. The role involves leading influencer campaigns for prominent brands, conducting research, and collaborating with various teams to ensure impactful results. Successful candidates will possess strong strategic thinking skills and a passion for influencer culture. Benefits include flexible working options and comprehensive family-friendly policies.

Benefits

Work remotely for up to 6 weeks a year

Two additional days of paid leave

24/7 helpline for personal support

Full pay for family milestones

Flexible working and a day off for your birthday

Local discounts with participating vendors

Qualifications

• Strategic thinker and storyteller with a love for influencer culture.
• Proven experience leading complex, high-profile influencer campaigns.
• Deep understanding of digital ecosystems and influencer, social, and media dynamics.

Responsibilities

• Translate client objectives into influencer campaigns that spark conversation.
• Work with cross-functional teams for impactful ideas.
• Lead research on the creator landscape for innovative strategies.
• Ensure influencer activations meet business goals.
• Use data to inform recommendations.
• Contribute to new business growth.
• Manage and develop a team of strategists.

Skills

Strategic thinker

Storyteller

Experience leading complex, high-profile campaigns

Understanding of digital ecosystems

Analytical instincts

Ability to thrive under pressure

Understanding of influencer campaigns

Job description

A global media agency in Greater London is looking for an Influencer Strategy Director. The role involves leading influencer campaigns for prominent brands, conducting research, and collaborating with various teams to ensure impactful results. Successful candidates will possess strong strategic thinking skills and a passion for influencer culture. Benefits include flexible working options and comprehensive family-friendly policies.